With the proportion of foreign visitors going upto 75 per cent, Interzum – the world’s leading trade fair for furniture production and interior design, held in Cologne every alternate year and organised by Koelnmesse GmbH, was more international than ever. The fair was held from May 21-24, 2019. For four full days, Interzum served as a source of inspiration for the design of future living spaces and presented the technical, haptic and visual refinements for tomorrow’s furniture standards.
With 1,805 exhibitors from 60 countries (2017: 1,732 exhibitors from 59 countries), more companies than ever before showcased their innovations across an exhibition area covering approximately 190,000 square meters. Out of a total audience of 74,000 visitors, over 55,000 came from outside Germany.
‘We significantly exceeded our goal of topping the 70,000-visitor mark. This has been an almost magical anniversary event in every respect and one that we will all remember. The industry demonstrated its immense capacity for innovation in truly impressive style.’, said a delightful Mr.Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
Alongside visitors from Germany, the most strongly represented European nations were Italy, France, Spain, Poland, the Netherlands and the United Kingdom. Significant increases were seen in visitors from Asia (+22 per cent), with particularly strong growth from China (+48 per cent), as well as increases from Central and South America (+24 per cent), Eastern Europe (+21 per cent) and North America (+7 per cent). In its anniversary year, Interzum mastered the balancing act of being an industry meeting place for trade visitors on the one hand and a hotspot for the creative professions on the other. A large number of inspiring presentations by companies contributed to this.
This year interzum demonstrated particularly impressively that it is not only a trade fair for the supplier industry, but also a 360-degree event that presents visions of how we will live in the future. By addressing this issue, it takes up a place alongside IMM Cologne/LivingKitchen and ORGATEC. In addition to familiarising themselves with the product ranges of suppliers to the furniture industry, manufacturers, architects and designers were able to discover a host of innovative materials and production processes.
With a diverse range of special event areas, talk and discussion areas, piazzas and workshops on disruptive materials, surface design, digital printing, digital products and materials, smart systems, mobile living spaces and new technologies, Interzum 2019 linked a broad spectrum of future issues and product innovations for tomorrow’s homes. The standout themes this year that will set the direction of future developments were the continuing rise of individualisation, energy efficiency and sustainability, light (LED), digitalisation (including voice control), micro living and ‘slide and hide’.
The next Interzum will take place from 4 to 7 May 2021 in Cologne.