German Design Awards 2021 (9 April 2020 – 19 February 2021)

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German Design Awards 2021 (9 April 2020 – 19 February 2021)

german design award - winners

The German Design Award directly contributes to the overall commercial success of the winners. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape. The highly esteemed, international jury guarantees this. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene.


Your path to the German Design Awards 2021

Four Steps to Success.


  1. Registration
  2. Delivery of your submission
  3. Evaluation by the Jury
  4. Awards Ceremony


Dates & Deadlines:

9 April 2020 – Announcement Phase Started

29 May 2020 – Early Bird Deadline

10 July 2020- Registration Deadline

30/31 July 2020 – Jury Session

7 August 2020 – Notification of Jury’s decision

October 2020 – Publication of the online gallery

19 February 2021 – Award Ceremony in the context of Ambiente 2021


Registration for the Contest

The German Design Council is continually nominating companies that have attracted attention for their outstanding design achievements. As a nominee, you will receive written notification, including access data, and can register your nominated project and participate via the registration portal under »My Design Council«.

Registration can take place in up to three categories and up to three additional categories. In addition, companies have the opportunity to register projects directly and at their own initiative so they can participate in the contest. Following a review by the panels of experts, the German Design Council will inform you in writing whether your project meets the required criteria and has thus been approved and nominated for participation in the German Design Awards. In the event of non-approval, you will also receive notification and not incur any costs.


Click here to Register


Delivery of your submission

After successful registration, please provide us with a presentation of your project, which the jury will review and evaluate. Please note the deadline for delivery and pick-up according to the size of your project.
Click here to see detailed delivery schedule

Evaluation by the jury  – Criteria and Judging

An independent international jury of experts selects the winners of the German Design Awards. It is composed of representatives from industry, institutions of higher education and design.


The Jury


If you would like to know more about jury members, please visit the website




For each category, the jury selects gold award winners and an adequate number of winners. In addition to this, Special Mention awards are presented for particularly successful partial aspects or solutions.


The projects and services should be distinguished by the following special features:


    • Ergonomics
    • functionality and operability
    • practical value
    • overall concept
    • design quality
    • degree of innovation
    • durability
    • brand value and branding
    • market maturity
    • ecological quality
    • product aesthetics
    • product graphics and semantics
    • safety and accessibility
    • symbolic and emotional content
    • technical quality
    • technical function
    • manufacturing techniques and quality


The preceding list does not constitute an order of importance for the jury’s evaluation criteria. The jury is free to choose the weighting of the individual criteria. All entries that have been submitted in due form and time will be presented to the jury for adjudication. The participating companies will receive written notification regarding the results of the adjudication. All judges’ decisions are final.


Awards Ceremony

A great price deserves a worthy appearance. Therefore, the German Design Awards will be presented by the German Design Council at Ambiente 2021, the world’s largest consumer goods fair. With over 1,600 participants from politics, business, design and press, the award is one of the most important design events of the year and an ideal opportunity to make important contacts and maintain networks. In order to promote this exchange, all winners receive exclusive access to the Winners’ Lounge.

German Design Awards - Ceremony 1

Award Disciplines

Participation in the German Design Awards is possible in the following categories:


  • Excellent Product Design
  • Excellent Communications Design
  • Excellent


For sub-categories under each category, click here.


Registration & Service Fees

Excellent Product Design – Registration Fees
Registration for the award per project –  € 290.00

Registration by 29 May 2020 –  € 240.00

Registration after 10 July 2020 – € 430.00


Excellent Communications Design – Registration Fees
Registration for the award per project – € 230,00*

Registration by 29 May 2020 (Early bird) – € 180,00*

Registration after 10 July 2020 –  € 370.00


Excellent Architecture – Registration Fees
Registration for the award per project – € 230,00*

Registration by 29 May 2020 (Early bird) – € 180,00*

Registration after 10 July 2020 – € 370.00
All fees mentioned above are for per submission and excluding VAT
For other fees, services and benefits in all three categories – click here




Starts On


Ends On


Event Categories

Architecture, Design

Event Tags

award, Design, german, german design award, registration, submissions, winner

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