Compact Exhibition In 2 Exhibition Halls On Site To Be Supplemented By Digital Interface
In line with the international trade fair scenario, one of the world’s most anticipated and well-attended shows on building materials industry – BAU returns in 2021 in the ‘Hybrid Format’. What this essentially means is that the physical exhibition will be held in a condensed area and will be supported with a strong digital interface to enable seamless business facilitation amongst the exhibitors and visitors.
BAU has traditionally been a very important trade show for Architecture, Materials and Systems highlighting latest innovations in categories like Access Control (Automation, Door Closer, etc.), Fenestration – Sliding Windows, Aluminium Windows, UPVC Windows, Solid Wooden Doors, Modular Kitchens, Railings Systems, Balusters, Engineered Wood Doors, Ceiling Systems including false ceiling, Bathroom Solutions including bathroom cabinets, Floor Tiles including vitrified tiles, Lighting including LED Lighting, Modular Switches, etc. Practically, most of the solutions that go in commercial or home segments can be found in the BAU product categories. What is also interesting is that the treatment of BAU is heavily reliant on a ‘Systems Approach’ rather than a ‘Product Approach’, meaning that the product categories are represented as a system – a combination of solutions and an approach to present a ‘macro’ picture in a building environment.
The duration of BAU 2021 has also been reduced from the conventional 6-day event to a 3-day event. BAU, the world’s leading trade fair for architecture, materials and systems, will not be held from January 11-16, 2021 as a conventional in-person event. Instead, there will be a 3-day hybrid format from January 13-15, 2021, offering exhibitors the opportunity to present their innovations to a wider audience. The digital part of this event will also be an important part of the conventional in-person BAU 2023 trade fair.
Speaking about the announcement, Dr. Reinhard Pfeiffer, Deputy CEO of Messe München said, ‘With the lowering infection rates and border openings in June, there was reason to hope that the situation would improve significantly. Unfortunately, the situation has changed significantly since August. Even if an in-person event would have been possible with our protection and hygiene measures, this decision has now become necessary due to the current developments regarding new travel restrictions and the designation of risk areas throughout Europe. According to our exhibitor survey, which we have conducted over the last few days, especially against the background of the worsening Covid 19 situation, the vast majority of our exhibitors now consider their participation in the presence trade fair to be unrealistic, as in the current situation it can be assumed that only a few of the originally expected visitors will be on site.’
The Hybrid Format—How Will It look like?
BAU 2021 will look very different compared to previous years. In addition to a compact exhibition space, the hybrid format comprises an additional digital offering for exhibitors and visitors who are unable to travel to Munich due to the travel restrictions.
Exhibitors will be able to present themselves at the ICM International Congress Center München and in around two exhibition halls, and forums and special shows will also be held there. Companies that want to present themselves on site can choose between compact system stands and an individual stand design.
In the digital part of the event, live streaming and video recordings of talks and discussions from the forums will be available for a global audience. Companies also have the opportunity to present their products virtually in their own online sessions. To get in touch and discuss with exhibitors and other visitors, the hybrid format also offers virtual networking modules. Integrating the traditional BAU info talks into the hybrid format is also being considered.
Participation options online from mid-October
Details about the new format and information on the participation options for exhibitors and visitors are expected to be available online from mid-October at www.bau-muenchen.com. Exhibitors who had already firmly booked their stand for the conventional in-person trade fair can still present themselves on site. Others who have canceled due to coronavirus can reconsider taking part, whether digitally or on site, under the new conditions.
Industry Support To BAU
Mr.Stefan Fischbach, CEO of Assa Abloy said, ‘We long believed that BAU 2021 would go ahead and would have loved to present our new products there. However, the developments of recent weeks and especially the responses from our customers have shown that postponing BAU was the right decision. We look forward to a special BAU in 2023.’
Dr. Thomas Welter, Managing Director of the Association of German Architects (BDA) stated, ‘The appointed freelance architects in the Association of German Architects want attractive trade fair locations where they can share ideas, learn, and experience new products and developments. The cancellation of BAU 2021 is very painful, but the Association of German Architects is looking forward to alternative digital formats and getting together again at digitalBAU 2022 and BAU 2023. The growing offer of digital formats for BAU is a good development. Nevertheless, BAU as a platform for personal encounters and physically experiencing products will still be necessary in the long term.’
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