CIFF Shanghai 2019 represents the entire furniture supply chain and therefore offers a full-scale event capable of attracting and engaging producers, buyers, retailers, designers and, of course, the media. Over 1500 exhibitors have been selected to represent the theme ‘A Paradigm for Global Living’. They will offer visitors new concepts for living and working while being surrounded by high quality products and new business opportunities.
The outstanding success of the last exhibition boasted a record 37% increase in attendance. There is therefore great anticipation for the 44th edition of CIFF taking place at the National Exhibition & Convention Center in Shanghai Hongqiao from 8th to 11th September 2019 due to its extraordinary range of furnishing solutions.
The fair will be organized by China Trade Macalline Exhibition Co. Ltd., a company which was jointly founded by China Foreign Trade Guangzhou Exhibition General Corporation, main Asian trade fair organization that has always organized the fair, and by Red Star Macalline Group, undisputed leader for the distribution of furniture in China. These two companies have created a new organization model called ‘Exhibition and Store Alliance’ which is capable of offering extraordinary advantages both for exhibitions and for commerce.
Moreover, attracting thousands of foreign visitors every year, CIFF Shanghai demonstrates its strong international vocation and, thanks to these results, it provides a golden opportunity for Chinese export companies to showcase their products.
The objective of CIFF is to make foreign markets more aware of the quality and variety of Chinese design. This is the concept behind the four main exhibition areas where the fair is organized.