The tools of the virtual world are fast integrating into the building materials markets across the world. Hence, on the occasion of World Water Day, the LIXIL Group has launched a virtual platform. It helps Architects, Designers, and Customers experience their bathroom solutions from the comfort of their homes/offices.
LIXIL owns the leading bathroom brands Grohe and American Standard. The 24×7 virtual experience studio is based on The LIXIL Studio (TLS) – a state-of-the-art, 13000 sq. ft. innovation and experience center located in Bengaluru. It is a unique portal that showcases the best that Grohe and American Standard have to offer, featuring the most iconic, innovative, and ground-breaking products and solutions from the company.
Speaking on the launch of the virtual studio, Mr. Bobby Joseph, Leader, LIXIL Water Technology (LWT), India & Sub-Continent said, ‘As we all know, Digitization is not just a trend for the future, but also an inevitable reality of the present. Events like the recent pandemic have only accelerated the adoption and integration of Digitization into most aspects of our lives and work. There is no reason why the bathroom industry should be left behind.’
Users can access and navigate through the 3D environment, from the comfort of their homes or offices. Moreover, they may go through their mobile devices, viewing the various display zones and bathroom concepts in full HD realism. Additionally, they can view each zone from different angles, zoom in to see products up close, or zoom out to view the entire concept or configuration. Architects and designers can take clients on guided tours without ever having to leave their offices.
All of this can be done at any time of the day, making the virtual studio accessible 24×7. Therefore, this remains another physical world barrier broken down by LIXIL with the virtual platform.
Perhaps the most customer-centric feature of the platform is the ability to interact live with Inside Sales agents from LIXIL. The agents are happy to assist users with their queries. Moreover, they also provide additional information on products and solutions to help design their ideal bathroom.
Further added Mr.Jospeh, ‘As a leading brand in the industry, it is our vision to spark a Digital revolution in bathroom design and specification. We want to leverage the power of Digitization to make our world-class products and solutions easily accessible to all. Moreover, the access should be anywhere – regardless of distance from the nearest showroom or social distancing norms. With pioneering initiatives like the virtual studio and our proficient Inside Sales team, we will cater to customer needs nationwide. This truly is an important milestone in our journey towards using Digitization to get closer to our customers.’