Hafele products have redefined the term “customer proximity”. The brand presents a hybrid trade fair format called “Hafele Discoveries” during the pandemic. This program remains an integral part of the interzum@home digital, the online event of Interzum. The organizers will organize the event from 4th to 7th May 2021. Hafele for the first time since 1959 would not display at the trade fair booth in Cologne but will do so on the digital platform.
“Thanks to the constructive and continuous communication between the trade fair organizer and the exhibitors, it will be possible to clearly present the new Hafele products for 2021 to the industry, despite the pandemic. This is anything but self-evident in the current situation, and is evidence of the extraordinary cooperation which is taking place,” emphasizes Sibylle Thierer, CEO, with praise.
The “Hafele Discoveries” Digital Platform for Interzum will showcase the latest and most innovative products from Hafele”s global assortment. Additionally, for the first time, Hafele will also display market-specific Hafele product innovations sold through their international subsidiaries and sales offices. This will remain displayed through a “hot folder” section on the platform.
Moreover, it will give customers an opportunity to see all innovations in Hafele”s international as well as market-specific local assortments.
You can also check out the Hafele innovations virtually on the Internet after the digital event from 4th – 7th May 2021. Moreover, you can watch the live lectures recorded during the event or contact the specialist advisers via video chat.
The company will return as a physical exhibitor at the Interzum in Cologne in 2023 in most likeliness. It will also be the occasion of Hafele”s 100th birthday. The furniture fitting and light specialist from Nagold remains aware that the digital world, however professional and innovative it is cannot replace the added value of personal meetings between customers and exhibitors.
“When else do we have such a wonderful opportunity to talk to so many customers from all over the world in just a few days,” says the Hafele boss.
About Hafele– products & company
The internationally organized corporate group Hafele has headquarters in Nagold, Germany. Founded in 1923, the family-owned and operated business today serves the furniture industry, architects, planners, joiners, cabinet makers, dealers in 150+ countries with furniture fittings and architectural hardware, electronic access control systems, and LED light.
Hafele develops and produces in Germany and Hungary. In the 2019 financial year, the Hafele Group achieved exports of 80% with 8,100 employees in 38 subsidiaries. It also achieved numerous additional dealerships globally and revenue of over 1.5 billion Euros.
Hafele India is a wholly-owned subsidiary of the Hafele Global network and is operating in India since 2003 under the leadership of Mr. Jürgen Wolf (Managing Director). The company understands the diverse Indian market quite well. Therefore, it has made itself an authority in the field of architectural hardware, furniture, and kitchen fittings and accessories.
Hafele products also have a prominent presence in synergized product categories such as-
- Home Appliances
- Furniture Lighting
- Surfaces catering to the focused demand from these industries.
The subsidiary has a popular nationwide presence with offices in Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Delhi, Kolkata, and Cochin.
It has full-scale operations in Sri Lanka and Bangladesh with Regional offices and Design Showrooms in both countries; and has also spread its operations to other regions of South Asia including Nepal, Bhutan, and the Maldives.