Panasonic Life Solutions India (PLSI), formerly known as Anchor Electricals, has launched it’s ZIVA range of affordable modular switches in the Indian market. With ZIVA, the company, which has upward of 35% market share of switches (wiring devices) market in India, is targeting a new set of consumers – the young and aspirational population. The company has positioned the ZIVA range as an ‘Affordable Upgrade’ from the non-modular switches. The ZIVA range is priced very aggressively, with an MRP in the range of Rs.28 per switch. This switch range is seen as a breakthrough in the category of customers who are looking for a well designed and attractive solution at affordable rates.
Key features of ZIVA modular switches
- Sleek and Slim Design – 4.5 mm at corners and 8 mm at the centre
- Glossy Finish – Easy to clean and maintain
- IP 20 Protection – No shock as it comes with a back cover
- Possibility of Vertical & Horizontal Installation – Saves on the space
- 1,00,000 Operations Guarantee – If used 20 times a day, the life is atleast 12-14 years
- Comes with Captive Screws – No chance of screws getting lost
ZIVA represents a unique blend of advanced technology, maximum functionality and an exquisite design. These affordable modular switches series is in-sync with the changing preference of today’s customers who want best in class products for increasing the elegance quotient. The ZIVA range includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets and USB chargers – making it a ‘one-stop-shop’ solutions range under the affordable housing umbrella.
Speaking on the occasion, Mr.Vivek Sharma, Managing Director, Panasonic Life Solutions India said, ‘The launch of ZIVA is a significant milestone in our quest towards building a complete product portfolio. Our target with this range will be to focus on enhanced extraction from Tier 3, 4 and 5 markets further expanding our presence and market shares in these smaller and unchartered territories. The current pandemic brought businesses to a halt, however, with this launch, we look forward to resuming the growth journey and contributing to the speedy recovery across the country. The ZIVA range is targeted to support the ‘Pradhanmantri Awas Yojna’ initiative, while alongside, we look forward to boosting the manufacturing capacity in India by contributing to the ‘Atmanirbhar Bharat Abhiyaan’. This will strengthen our relations with Builders, Architects and Contractors to get a first-hand experience of the next-generation solutions. Our goal is to address the needs of all entry-level and economy modular segment consumers with a commitment to making the finest quality products at affordable rates.’
Commenting on the launch, Mr.Kawamoto, Joint Managing Director, Panasonic Life Solutions India said, ‘At Panasonic, we have always believed to be consistent in doing better, this has led us to a commitment of offering the best of comfort, safety and class-apart services. We endeavour from the very beginning to magnify our global expertise in the India market and enrich our portfolio. This product is combined with robust features that will provide holistic experience to the customers across the country by meeting the modern home needs. With technologically advanced solutions, we intend to become a one-stop-shop brand for all.’
Further, Mr.Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India, added, ‘Keeping in line with our direction to offer products and solutions that deliver safety, comfort and convenience, we are proud to introduce ZIVA at an affordable price. As a market leader in the electrical wiring devices, we foresee a world in which various electrical and electronic devices will be IoT and AI-enabled. With Anchor and Panasonic’s synergy, we aim to touch the lives of masses and address the modern technology demands of the consumers through our connected living solutions. The new ZIVA wiring devices range is made with the finest aesthetics and frugal designs that will deliver best in class quality leading to a breakthrough in modular segment.’
ZIVA will also see the addition of colour series in the coming months with the colour options of Maple Red, Lavender, Emrald Green, Chrome and Bronze Gold finishes.
Currently, the company’s 7 manufacturing units at 4 locations in India are manufacturing electrical appliances products. The company offers a wide spectrum of electrical solutions in consumer products ranging from Wires & Cables, Lighting, Solar Power, Wiring Devices, Switchgears, Infrastructure and Outdoor Air Quality (IAQ) segments.