Panasonic Life Solutions India (PLSI) – one of the largest manufacturers of electrical construction materials (ECM) in India, and has inaugurated its second exclusive brand outlet in India (after Hyderabad) and first in Jaipur. Panasonic products are available across India under the company’s flagship brand, ‘Anchor by Panasonic’. Apart from the ECM space the company also operates diverse smart electronics, housing, and home automation solutions in India.
With state-of-the-art product designs, the brand outlet houses the best in class Anchor and Panasonic products ranging from advanced Electrical Wiring Devices, Switchgear, Wires, LED lighting solutions, Indoor Air Quality (Fans), and Water Heater for the residential, commercial and industrial segments – designed to suit the needs of every individual.
Speaking on the launch, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, ‘Amidst the disruption caused due to the COVID-19 pandemic, we are relentlessly striving to meet the demand for innovative products by increasing our footprint across new markets in India. Today, we are thrilled to announce the launch of our first exclusive brand outlet in Jaipur which is one of the fastest-growing cities in India. This will be our second brand outlet in India, after the first one in Hyderabad, with an aim to elevate our consumer-oriented strides and to strengthen the connection with our consumers. The goal is to meet the growing aspirations of the people in Jaipur, as they are keen on experiencing technologically advanced solutions in their quest for an aspirational lifestyle. We intend to launch 3 more new outlets in the city of Jaipur, as part of our expansion strategy of opening 130 exclusive brand outlets in the top 100 cities in India. These outlets will serve as experience centres for consumers and will showcase the distinctive range which is part of Panasonic’s global innovation on ‘smart and connected’ homes. We are confident that with Panasonic Life Solutions India’s legacy, the new outlet will not only provide a platform for the Builders, Architects, and Interior Designer fraternity but also for Contractors, Electricians, and even end Consumers to experience the next-gen solutions.’
The expansion of robust infrastructure, rapid retail expansion and a growing demand from customers in Jaipur has led developers to take up more commercial projects and residential spaces. Panasonic Life Solutions’ global expertise will act as a catalyst for Jaipur’s Developers, Architects, Interior Designers and Consumers. Located strategically at 20, Sahkar Marg, Jaipur, this 1000 sq.ft., this is designed and equipped to be an experience zone for buyers with a wide range of Home Automation, Modular Kitchen Solutions, Smart and Energy Saver Products.
The exclusive outlet will also display a wide range of advanced Indoor Air Quality (IAQ) Solutions Electric Vehicle Charging Solutions, Modular Kitchen Solutions, Bidet-Panasonic Electronic Automatic Western Toilet seats, and other electrical equipment’s like water heater that will further enrich and lighten the overall outlook of the outlet by enabling the consumers to experience the next-generation technology.
Panasonic Life solutions India is going very aggressively on this exclusive brand outlet format across India. The 130 experiential brand outlets would set be up in a Franchise Owned and Franchise Operated (FOFO) model by 2022, allowing the people to associate and grow with the brand Panasonic while assuring customers of superior quality and high-tech products.
Currently, the company’s 7 manufacturing units at 4 locations in India are manufacturing electrical appliances products, synonymous with quality. The company offers a wide spectrum of electrical solutions in consumer products ranging from Wires & Cables, Lighting, Water Heater, Solar Power, Wiring Devices (modular switches, etc.), Switchgears, Infrastructure and Indoor Air Quality (IAQ).
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