H & R Johnson (India) opened its 2nd exclusive Experience Centre in Pune that has been branded as ‘House of Johnson Experience Centre’ The company took this opportunity to launch its ‘Smart Series’ tiles for which Johnson recently received the “Superbrand’ status in India. What makes this experience centre special is its theme based design and product application mockups. With more than 2500 designs and concepts covering tiles, sanitary ware, bathroom fittings and engineered stones, this centre is slated to become one stop shop for all your design requirements.
The showroom was inaugurated by H&R Johnson’s CEO and ED Mr.Sarat Chandak. Commenting on the occasion, Mr. Sarat Chandak, ED & CEO of H & R Johnson (India) said, “Johnson has long held a strong belief in the philosophy of relentless innovation to pioneer the future of the categories we deal in. The new generation Experience Centers will completely elevate the buying and selection process for Lifestyle products being a one-stop-shop for planning & designing residential as well as commercial spaces.”
On being asked ‘what is meant by smart tiles’, H & R Johnson’s Marketing Head Mr. Dinesh Vyas said, “While it is very well known that good tiles means beauty and durability, our relentless focus on innovation and customer aspirations has helped us make ‘smart tiles’, which deliver more than what is commonly available and expected. We have created and launched our patented ‘Anti-Microbial’ tiles for walls and flooring. These Germ Free tiles do not allow dangerous bacteria to grow on your floor or wall and at the same time the surfaces remain absolutely safe to human touch. Similarly, to deal with Electrostatic Discharge Hazards, we have launched Anti-Static Tiles. Not only this, our Endura Cool-roof tiles are certified high SRI (Solar Reflective Index) tiles which keep the rooms below the roof much cooler in peak summer climate. The list of smart tiles is long and these products can be seen closely by customers and specifiers in person”.
Mr. Vyas further told the media “Many people ask me how tiles can be a lifestyle product and they are not wrong till we tell them the value proposition Johnson is offering. We take health, safety and concern for environment as highly crucial element of modern day lifestyle. All our Smart Tile products are aligned to these elements. For example while Antimicrobial Tiles bring healthier environment around us, the anti-skid and Anti-static smart tiles add safety in physical sense. Other important element of today’s lifestyle is – making informed decisions.”
“The Architect and Designers community in Pune have Global exposure on products and majority of them seek products which are not run of the mill. Johnson brings global aesthetics and lifestyle features like – Anti-microbial and Stain-resistant advantages along with subtle, stylish and trendy collection of wall and floor tiles as well as bathroom products and engineered stones at a single spot saving their precious time in the selection process. “
With a focus on specific benefit for consumers, Mr. Vyas said “The prime objective of this experience center is to guide the consumer in selecting the right product for their home which is challenging as there are hundreds of similar looking tiles in the market with very little relevant and authentic information. Consumers in and around Pune will get to see the widest range of products by any single reputed brand in the city. The trained staff here will help the Architects and customers in the selection process and ensure that their buying process remains pleasurable.
“In one of our market study we found that some customers think we only have very high-end and costly products as compared to other tile brands. A visit to House of Johnson will make them realize that at a small premium, people can get high value product from the most trusted Johnson Brand. We have a complete new and wide range of products at reasonable price”
He further added “Architects and Interior Designers are increasingly helping the end-users to create aesthetics and comfort in the new or under renovation space and they look out for products which are latest, trendy and have International appeal and promote hygiene along with being eco-friendly. Johnson has introduced a new generation category of tiles which are Stain-Free and Germ-Free as well. Another product that is attracting users and specifiers equally is our “Cool Roof” tile which keeps the room below the roof much cooler during hot sunny summer days. It reduces the air-conditioning requirement which is again good for the environment.”
Pune’s House of Johnson does not only present best in class international quality tiles, but also has select, reasonably priced high quality Sanitary ware, Bath fittings and Engineered Marble and Quartz. All related categories from Johnson under one roof also results in time saving for consumers and specifiers.
Experience Centre Address: House of Johnson, Sable house, Poona Snuff Factory, Sr. No. 11A, Plot 408/4/5 Satara road, Gultekadi, Pune, Maharashtra.