With 270 exhibitors and around 10,000 visitors, the ‘digital’ impetus to the building materials industry was quite palpable at the recently concluded digitalBAU 2020 in Cologne, Germany. In it’s maiden edition this year (February 11-13), the show complements BAU in Munich, held every alternate year. digitalBAU is organised by Messe München and the German Construction Software Association (Bundesverband Bausoftware, BVBS) and is aimed at elaborately covering the software solutions, like BIM (Building Information Modeling) for the entire value chain in the building and construction industry.
Said Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München, ‘The enormous response from the industry underlines the success of our new concept. Together with the industry, we have started a new chapter – digitalBAU promotes dialog between the players along the entire value chain and thus accompanies digital developments, trends and services for the construction industry.’ Prof. Joaquín Díaz, Chairman of the Board of the BVBS, opined, ‘Digitization requires completely new answers to the latest questions of the construction industry, which have so far not been addressed by traditional trade fairs. The previously separate areas of planning, execution, operation and building products themselves are moving closer together and, considering continuous digitization, must be viewed integrally. The industry is looking for solutions that lie in the integration of software, products and processes.’
Be it the Architects, Developers, Contractors, Project Management Companies (PMCs) or the Craftsmen, the construction industry recognises the potential of digital solutions to, for instance, reduce costs and increase efficiency in the construction process. One of the challenges is the implementation of standards – digital solutions are not yet consistent across all trades. Digitization also needs to be addressed much more in the curriculum for vocational training and academic studies. Mr.Matthias Strauss, Exhibition Director of digitalBAU said, ‘From now on, digitalBAU will make a significant contribution to the solution of such issues. This is because the new trade fair now offers a platform to promote the exchange of ideas within the industry, to ask important questions about digital developments—and to discuss them in close consultation with exhibitors and experts in the three specialist forums.’
Mr.Mirko Arend, Exhibition Group Director, BAU noted, ‘It was important for us to respond to the requests of the BAU exhibitors to offer another platform in the time between two BAU trade fairs. As digitization is the predominant topic in the building industry, digitalBAU and BAU now complement each other perfectly.’
Exhibitors were highly satisfied with the enthusiasm amongst the visitors. Mr.Marcel Flir, Head of Product Management at Liebherr, was very pleased with the large number of visitors to the trade fair, saying, ’We were able to establish new contacts at a very high level.’ According to Dr. Jochen Fabritius, Group CEO of Xella Group, one of the exhibitors also represented at BAU in Munich, Xella was ‘extremely satisfied with the results.’ The digitalBAU Start-Up Award were also announced at the show. The next digitalBAU will again take place in Cologne from February 15 to 17, 2022.
The parent show BAU in Munich returns from January 11-16, 2021. To register your interest in BAU 2021 in Munich, click here.