As a benchmark total lighting solution provider for the Chinese lighting industry, OPPLE upholds its brand concept of “See Beyond” and its mission to create value out of light by focusing on innovation that puts people first. Opple remains a major player in the lighting and luminaires industry. Ananda Chatterjee talks with Buildingandinteriors and discusses the future prospects of the company.
AC: Opple Offers the latest and the best quality LED and luminaires products from our LED factories and these factories are one of the largest in Asia, our positioning is based on quality …our after-sales service policy and practices are one of the best for pricing, we are not in a price war or price game we believe in “value for Money “Products based on a price-performance ratio.
AC: Lighting is seeing a lot of changes.. consumer has become conscious about how lighting is not only a stress reliever and mood enhancer but also about its effect on health,
The latest lighting is about Energy-saving, Environment friendly, Healthy lighting that doesn’t affect your health and of course Smart lighting, where the consumer wants the Lights to speak to other devices… lighting is also a part of IOT now
Apart from the above aesthetics have also become an important part of Lighting health like decorative lighting.
Opple worldwide has a team of 400 scientists and has over almost 200 patents every year, that’s why Opple India is best equipped to not only serve the latest trends but also set the trends. Already in a short span of time Opple has introduced the latest lighting technology and products which other companies are now trying to catch up.
AC: As the Economy of our country grows, commercial lighting will witness huge growth but in terms of revenue per product the residential market will also see huge growth mainly due to Lighting Upgradation.
There is a clear shift showing from Light sources to Luminaires in the Lighting industry.
AC: We are here for about 6 years in India and we are now quite strong in all the major markets, In some areas we not have started operations as part of our Initial Plan but very soon we will open up those markets also.
Apart from Distribution and Projects, we have a strong presence in E-commerce also.
AC: We offer a number of services including lighting design for our clients, energy-saving audits of their premises, and also conduct regular training and interaction to keep them updated about the latest lighting technology and international standards prevalent for different applications.
AC: We have our internal ERP which tracks sales, inventory management, credit control field sales management.
AC: We are one of the world’s leading consumer /decorative lighting brands and specialize in ceiling lights, wall lights, we have a huge range that is regularly updated and is very different from the one sold in the markets, we also have a smart range in decorative lighting.
AC: I think lighting is undergoing changes and innovation and healthy lighting will be key drivers, for manufacturing people with their own manufacturing capabilities across the globe will be the winners in the long run. As in all sectors, Consumers want the latest technology and product as per international trends and quality.
Distribution of more technology will come in in terms of ERP to maximize efficiency and companies who invest in technology for their operations will always be a step ahead.
AC: In-store Branding &Promotion, digital marketing through SM platforms, and focused branding in specific areas will work more than ATL (that doesn’t mean ATL will not be there).
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