Salone del Mobile.Milano 2024 saw a record-breaking turnout of 361,417 guests, surpassing the numbers from 2022 by 100,000. This was a 17.1% increase in visitors over 2023. Professional attendance increased by 26.8% at the event, with 65.8% of attendees coming from outside the country. These figures highlight the event’s pivotal position in the industry’s commercial internationalisation, emphasizing the importance of networking and highlighting its revolutionary potential beyond the confines of traditional trade shows. The key to this success was the strategic redesign of the 2024 show, which placed a high focus on optimising visitor paths, particularly in areas such as EuroCucina / FTK, Technology For the Kitchen, and International Bathroom Exhibition biennials. When it comes to exploring unique aesthetics, these sectors are setting the standard.
The 62nd edition of the Salone del Mobile, according to Maria Porro, President of Salone del Mobile.Milano was a record edition that exceeded all expectations.
She added that Salone witnessed remarkable results because of the ecosystem’s trust acknowledged the event’s global leadership once more. With an astounding 361,417 visitors, the Salone has reaffirmed its status as an unrivalled gateway for connecting with new market regions. They maintained an emphasis on the manufacturing and industrial sectors as well as the visitors while redesigning the format and experiences. The goal was to stimulate both groups with an amazing cultural programme that could establish new links between the influential foundations of design culture and the formulation of new, forward-thinking ideas. The success of the Kitchen and Bathroom Biennials, in which research and development are the synthesis of innovative processes as well as a manifestation of both sectors’ ability to intercept everyday habits and aspirations, is also responsible for the success of this edition of Salone.
Image Source: salonemilano.it
EuroCucina 2024 at Salone del Mobile.Milano featured a wide range of innovations and styles that are changing the kitchen industry. Among the highlights were the modular stainless steel designs of Very Simple: Kitchen’s “nomadic kitchens,” which offered a great degree of customisation and ease of installation. With the addition of speakers and programmable lighting to its InstaView refrigerator line, LG completely altered the ambience of the kitchen. With its Dafne outdoor kitchens, which use cutting-edge materials like Murano glass waste for a distinctive look, Outerra left an impression. Samsung unveiled AI-driven appliances for more efficient cooking, while Miele’s immersive digital exhibit focused on connectivity and convenience. Additionally, Miele launched appliances in new matte finishes and a highly versatile colour – Pearl beige. Furthermore, the exhibition was livened up by the vivid colours of Bertazzoni and the elegant designs and inventive technologies of various other brands.
Through programmes, which highlighted the connection between cuisine and more general societal and environmental challenges, EuroCucina 2024 went beyond products to explore the social and cultural aspects of food.
Image Source: salonemilano.it
Salone del Mobile’s International Bathroom Exhibition.Milano presented cutting-edge trends in bathroom design, highlighting the juxtaposition of technological expertise and visual appeal. Samuel Ross’s bold design for Kohler’s Formation 02 smart toilet defied traditional aesthetics. Mediterranean-inspired designs were on display at Roca’s stand, while Axor’s Utopian Dream presented luxury through a neoclassical-futuristic perspective. All in all, the fair demonstrated how innovation and imagination continue to drive the constant advancement of bathroom design.
In conclusion, Salone del Mobile.Milano 2024 has demonstrated its critical position in global design by setting a new industry standard. Cutting-edge products that reflected changing trends and consumer preferences were introduced at the Exhibition. Thus, Salone del Mobile.Milano 2024 not only celebrates the achievements of the present but also paves the way for future advancements and collaborations in the dynamic world of design.
Miele is a well-established lifestyle brand in the built-in appliances space and resonates well with the premium modular kitc
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