The water heating market in India is witnessing rapid growth, fueled by the emergence of new technologies, products, and an increasing number of players entering the industry. In this edition of Channel Partner Talk with BuildingandInteriors, we had an insightful conversation with Bhagwan Ranade of BR Enterprises, one of the most prominent water heater and heat pump dealers in Goa. In the interview, he shares the journey of his company and the long-standing partnership with Racold, the performance of its water heaters and also discusses the water heating market in Goa. He discusses evolving consumer preferences, key challenges faced by dealers, and the abundant opportunities for growth in the region’s dynamic market.
About BR Enterprises
I established my firm in the year 1997. The association with Racold started in 2003 with a focus on its solar water heaters. At that time, it was largely about selling the idea. We worked closely with clients from the very foundation of their homes, guiding their plumbers to make provisions for solar systems. We often installed our units first and even demonstrated hot water usage before collecting payment. As people became aware, the popularity of solar water heaters began to soar. Initially, the manufacturers introduced just one model, but over time, they introduced new models, including heat pumps for both domestic and commercial applications.
Our market growth was driven by several key factors: reaching customers across Goa, offering immediate, cost-effective water heating solutions, providing proper technical guidance, ensuring correct installation, and backing it all with a trusted brand name – Racold. We focused on delivering hassle-free service for decades and effective after-sales support at minimal cost.
Typical clientele
We serve a variety of clients, from regular households to villas, guest houses, hotels, resorts, hospitals, mess halls, laundries, and dairies – any place that needs hot water. Our systems can handle capacities from 100 litres to over 20,000 litres. We deal with many top brands including Racold and right now, we’re focused only on the state of Goa.
Goa’s market – From the perspective of a water heating solutions dealer
Goa has a well-educated and environmentally conscious population. They’re always willing to invest in energy conservation, even if it means paying a bit more upfront for a reputable brand. Alongside providing effective hot water solutions, we also offer plumbing consultancy to help clients find better ways to save on costs and conserve water and energy. Right now, our biggest challenge at BR Enterprises as an organization is finding skilled staff for sales and after-sales service. Even though Goa is small, and its consumer market is growing steadily, many water heater and heat pump dealers are reaching out to consumers to provide quality heating solutions.
Challenges concerning sustainable solutions
The main challenge we encounter with clients regarding green and sustainable solutions is the initial investment cost. Many potential customers are often hesitant to make the upfront financial commitment, even though they recognize the long-term benefits in terms of energy savings and environmental impact. This is where brands like Racold play a crucial role. With its proven track record in delivering high-quality, energy-efficient water heating solutions, Racold helps reassure customers that its investment is not only in a reliable product but also in long-term savings and sustainability.
By educating clients on how Racold’s products contribute to reduced energy costs and a greener future, we also encourage them to make the shift toward sustainable solutions.
Association with Racold and what sets the brand apart
I was on the lookout for a promising business opportunity when I discovered Racold. The brand was already well-established in the market, known for its reliable electric water heaters. This reputation allowed us to successfully introduce solar water heaters, which resonated well with customers. What I appreciate about Racold is its commitment to quality and innovation, which not only enhances our offerings but also builds trust with our clients.
We got the support of uncompromised quality, with a backup of the R&D Department, with qualified service engineers to guide us to success.
Racold has had a major impact in boosting the growth and reputation of my business, primarily due to the trust it has established over the years. The brand is synonymous with quality and value for money, which resonates with customers.
Challenges and opportunities in the water heating segment
In our industry, one of the main challenges is the need for continuous product upgrades. With the advancement of technology, it is important that new products meet the rising expectations of customers. Additionally, there is intense competition from new brands offering attractive features and lower prices.
Another challenge is stock availability. As a partner reliant on Racold water heaters, BR Enterprises caters to only a segment of the overall water-related consumer needs. However, there is a significant opportunity to expand our product range. By offering a wider variety of water heating solutions from international brands like Racold, we could position ourselves as a one-stop destination, helping us regain our reputation as one of the leading water heater and heat pump dealers in Goa.
Therefore, brands should focus on continuous innovation and expanding their product portfolios to address the broader spectrum of water solutions, ensuring competitiveness and enhanced market positioning.
To get in touch with Bhagwan Ranade, BR Enterprises, Goa contact below:
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