The well-known Godrej Enterprises Group recently launched a Service CRM through their Locks and Architectural Solutions division. It is a unified post-sales service platform that is available across India. Its main purpose is to revolutionize Godrej’s customer care in the fast paced smart home segment of the market. Service CRM serves more than 2 lakh consumers living across 6,500+ pin codes covering more than 200 service centres and 80 divisions. The platform is nothing short of a major landmark in digital innovation of after sales customer service and care. In India’s locks industry, connected living has become the new normal. Consequently, post sales customer support has indeed become the it factor that makes a brand stand out. The recently launched Service CRM has faster turnaround time and is loaded with features that makes customers lives easier. Godrej intends to revolutionize their customer support with this exciting launch.
With a single touch, a customer can register a complaint on the platform. Furthermore, it is fully integrated with traditional as well as smart locking solutions offered by the brand. The platform guarantees responsiveness and convenience ensuring customer’s peace of mind post installation.
Shyam Motwani, Business Head – Locks & Architectural Solutions, Godrej Enterprises Group, commented on the customer support platform–
Service CRM puts together digital as well as physical service infrastructure into a single intelligent system. It encourages proactive engagement, live updates, faster resolutions and centralised service history. The platform works especially well for owners with smart locks. It guarantees a consistent standard of excellence regardless of your location in India or whether you are facing a digital or traditional hardware query.
The brand does not limit Service CRM to customer satisfaction! Godrej intends to use this customer support platform to lay a tactical foundation that would nurture long-term growth for it. Locks & Architectural Solutions ended financial year 2025 with impressive revenues exceeding rupees 1,000 crores and with the launch of this digital customer service platform, they are expecting their revenues to cross the bench mark of rupees 2,500 crore by financial year 2028. The brand has so much faith in Service CRM that they expect it to play a pivotal part in achieving this goal by boosting service effectiveness thereby reinforcing customer trust leading to long term retention.
This launch not only solidifies the brands name in innovative smart lock technology but also in transforming post installation customer care in a dynamic digital world.
About the brand
Locks and Architectural Solutions is a successful business initiative under the prominent Godrej Enterprises Group. It has a track record of setting industry standards in its field by launching innovative products such as high-tech biometric systems and India’s first ‘Made in India’ digital lock. Furthermore, the brand has gained recognition for owning the world’s first patented dual motion technology. Godrej, through its innovation and achievement has made such major changes in the Indian market that consumers now view locks as more than a functional device. Their perception has changed to effective home safety solutions. The brand has further expanded its product portfolio with superior quality architectural solutions. With its launch of the advanced digital customer support platform, Godrej will stand out even more.
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