Hafele welcomes Sachin Tendulkar as the brand ambassador of its Indian subsidiary

Hafele is a brand that has constantly nursed a commitment to hardware technology and interior solutions and has lived up to its roots through a successful presence in the architectural and furniture industry for over 100 years. Hafele is turning a new page in its journey by collaborating with the cricket legend, Sachin Tendulkar, as a brand ambassador for its Indian subsidiary. Hafele’s partnership with Sachin marks the coming together of two legacies that have always stood for their precision, commitment to quality, and values. 

Popularly regarded and revered as the God of Cricket worldwide, Sachin’s popularity knows no bounds. His exceptional performance and contribution to cricket for two decades have epitomized excellence, integrity, and a relentless pursuit of perfection – values that resonate deeply with Hafele.

As a brand ambassador, Sachin will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together., and inspire customers to elevate their spaces with Hafele’s state-of-the-art interior solutions.

Views expressed by Frank Schloeder over Sachin becoming Hafele’s brand ambassador-

Frank Schloeder, Managing Director – Hafele South Asia expressed his happiness over this partnership and talked about how the brand is honoured to welcome Sachin into the Hafele family. He spoke with excitement about how Sachin is fit for the brand, especially after knowing his fondness and passion for cooking and preparing delicacies in his kitchen. He further added that there could be no one better than him to bring the modern interior solutions of Hafele to the forefront and underscore their efficient functionality, cutting-edge technology, and aesthetics.

Furthermore, his perseverance and attention to detail align seamlessly with Hafele’s inherent values. He concluded by saying that the journey with Sachin as Hafele’s brand ambassador would be one of inspiration and innovation, revolutionizing the way people perceive and maximise the value of their space.

Here’s how Sachin Tendulkar reacted to the collaboration with Hafele-

Sachin Tendulkar delightfully expressed his enthusiasm and said that he was very happy to be partnering with Hafele. He added that they embarked on this journey because they felt that there was a great value match between their respective teams.  He also said that he has been passionate about food and cooking, and a good kitchen is what enables delicious joys for every family.

Moreover, he said that young Indians aspire to be the best at everything they do. This makes them look for innovative and cutting-edge solutions. He saw this in action while visiting Hafele’s Design Centre. Something that also stood out about the brand to him was its philosophy of maximising the value of space. He finally concluded by saying that he looks forward to this relationship and wishes the teams at SRT Sports Management (SRTSM) and Hafele all the very best as they continue to work closely on their joint objectives.

The partnership between Hafele and Sachin Tendulkar marks the beginning of an extraordinary chapter. Together, the two parties look forward to inspiring customers to create homes that not only reflect their unique personalities but also enhance their everyday lives.