Bathrooms are no longer just functional corners of our home; they have evolved into personal spaces that integrate luxury, comfort, and personalized choices. With ever-changing lifestyles and rising awareness towards design consciousness, consumers are inclining more towards investing in premium and thoughtful bathroom fittings and products. To understand how this shift is playing out in emerging markets like Nagpur, we got in touch with Nimish Sibal, Director, VedSons, one of the leading sanitaryware and hansgrohe bathroom fittings dealers in Nagpur. In this edition of Channel Partner Talk with BuildingandInteriors, Nimish shares his perspective on evolving customer trends, their association with hansgrohe, and how design professionals are playing a crucial role in product selection. He also talks about hansgrohe’s positioning in terms of sustainability and how the brand’s key innovations are meeting customer expectations.
About VedSons, a leading premium bathroom fittings dealer in Nagpur
In just a year, Vedsons, a premium bathroom fittings dealer in Nagpur, has seen remarkable growth and strong customer acceptance of the hansgrohe brand. While hansgrohe is a recent addition to our portfolio, we are far from new to the home improvement industry.
Our roots go back to 1997, when the business was started by my father, initially focused on plywood and laminates. Over the years, Vedsons Nagpur has steadily expanded, adding Hafele in 2011, followed by Kohler sanitaryware, and most recently, hansgrohe.
Today, Vedsons Nagpur is the main Hafele franchise for the Vidarbha region, offering a full display and supply of hardware and appliances. We also specialize in modular kitchens and wardrobes, and are authorized dealers for leading brands like Greenply, Merino, etc. Hansgrohe products are showcased and supplied from the same comprehensive home improvement premises.
We’re not just bathroom-focused; we are a complete home solution provider with nearly three decades of expertise in building materials and interior solutions. This depth of experience, combined with our diverse brand portfolio, positions us as a trusted one-stop destination for quality and design-conscious customers in the region.
Growing demand and hansgrohe’s positioning among Nagpur’s premium bathroom fittings market
Over the past couple of years, Nagpur has seen a genuine rise in demand for premium bathroom fittings. Consumers are now more aware of the long-term value of investing in high-quality, well-designed products. This was not as prevalent before.
In this evolving market, hansgrohe is still new but is successfully catering to a niche, quality-conscious customer base. We believe it should continue focusing on this segment, as it reinforces the brand’s premium identity and product superiority.
When it comes to specific demand, hansgrohe’s CP fittings are generating the most interest. Customers are especially drawn to the powder coating and advanced technique used, and many seek out these products specifically, highlighting a clear market preference.
Geographical impact on hansgrohe’s customer base & distribution reach across Maharashtra or nearby states
Nagpur’s central location plays a strategic role in hansgrohe’s growth. Positioned at the heart of India, it offers excellent connectivity to major cities and metropolitan areas across Maharashtra and nearby states. This ease of access significantly enhances distribution efficiency and product availability.
Moreover, with Vidarbha’s steady development, there’s a growing customer base that is increasingly open to premium offerings like hansgrohe bathroom fittings. This regional growth, combined with strong logistical advantages, makes Nagpur a key hub for expanding hansgrohe’s reach across Central India.
Role of architects and interior designers in product selection
The involvement of architects and interior designers in selecting bathroom fittings has increased significantly. Customers are increasingly relying on their expertise, recognizing that these professionals bring product knowledge and experience to the table. While the final decision still rests with the customer, there is now a stronger trust in recommendations by designers, especially in specific regions where their influence is more pronounced. Instead of blindly choosing brands, customers are more open to exploring alternatives suggested by professionals, understanding that these choices are based on performance, aesthetics, and suitability, not just brand value.
hansgrohe’s positioning as a sustainability brand
With growing awareness around water scarcity and sustainability, there is a visible shift in demand towards eco-conscious products. hansgrohe is well-positioned in this space, as most of its products are LED building-certified. This makes the brand a preferred choice for builders seeking green-certified materials.
Key innovations like EcoSmart technology and thermostats with Eco mode help users conserve water without compromising performance. This proactive alignment with green building standards gives hansgrohe a strong competitive edge. Looking ahead, the brand is well on track to make a significant sustainability impact by 2030.
Meeting buyer expectations and market trends
With growing awareness around sustainability, water conservation has become a major consideration. There is also increasing demand for smart solutions, such as fully automated toilets. Customers today prioritize three key factors when selecting bathroom fittings: water-saving features, smart technologies, and premium design. hansgrohe excels across all three, offering advanced water-saving systems, cutting-edge smart solutions, and world-class product design. This strong alignment with evolving market expectations has also increased the involvement of architects and interior designers.
Emerging trends in the Vidarbha region
People have now started opting for coloured finishes, such as powder-coated or PVD-coated fittings. Earlier, there was some hesitation, likely due to concerns about Nagpur’s water. However, with the increasing use of water softeners, customers have become more open to these options. This shift is giving architects and interior designers more creative freedom, as they can now play with a broader colour palette. hansgrohe offers around five colour options, all well-received by designers who value both aesthetics and variety.
High-growth segments for hansgrohe
The residential segment is currently the strongest area of growth for hansgrohe in Nagpur. Over the past five years, the city has seen a surge in high-rise residential projects, and hansgrohe is actively catering to this demand.
There is also growing momentum in the hospitality sector, where the brand is working to expand its presence. However, the commercial real estate market in Nagpur remains relatively limited, so it is not a major focus for now.
As a niche, premium brand, hansgrohe is gaining acceptance and appreciation among discerning customers. In many residential projects, even when developers provide alternate fittings, a growing number of homeowners are choosing to independently upgrade to hansgrohe. This shift reflects a strong consumer preference for quality, design, and sustainability, and positions hansgrohe as a premium upgrade choice across key growth segments.
Target market – Retail vs project sales ratio
In the Nagpur-Vidarbha region, the market remains primarily retail-driven, with approximately 70–75% of sales coming from retail and the remaining from project-based sales. While hansgrohe operates in both segments, builders are still somewhat hesitant to adopt the brand widely, largely due to cost considerations.
That said, the outlook is promising. A few builders are already incorporating hansgrohe, and this acceptance will grow over time. Traditionally, villas were the main market for premium fittings, but there has been a significant shift in the last 3-4 years. The high-rise residential segment is booming, creating a strong opportunity for hansgrohe to expand its project footprint in the region.
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