Godrej Locks & Architectural Solutions has launched an exciting new campaign titled ‘Befikar Living Unlocked,’ designed to show their latest innovation in home security – the Advantis IoT 9 Digital Lock. With this campaign, Godrej aims to address the growing concerns around safety and convenience in today’s times. The TV ad shows the real-life security challenges and offers a relatable and comforting message that your home can be both secure and smart. It shows how the Advantis IoT 9 Digital Lock is designed to provide advanced security features, making it a perfect fit for modern homes. Therefore, Godrej is not just selling a product through this campaign, it is also promising a worry-free living experience where innovation meets safety, allowing people to focus more on what truly matters.
About the ‘Bekfikar Living Unlocked’ smart security campaign
The ‘Befikar Living Unlocked’ TVC shows three astronauts getting ready for a space mission when one of them worries he might have forgotten to lock his door. The ad highlights the Advantis IoT 9 Digital Lock’s remote access feature, which lets users lock and unlock their doors from anywhere using an app. The campaign focuses on making home security easy and convenient.
Shyam Motwani, Business Head, Locks & Architectural Solutions, Godrej Enterprises Group, expresses his thoughts about the campaign-
Speaking about the campaign, Shyam Motwani started by talking about the growing relevance of digital locks in these times. He said that the digital locks product category has emerged as a key growth driver, now contributing 10% to their business with an impressive 45% year-on-year growth. Moreover, what adds to this growth are the younger consumers who look for connected and design-led smart security and safety solutions. He then added that as part of their commitment to innovation, the Advantis IoT 9 Digital Lock combines advanced technology with intuitive features to address home safety concerns. It has an impressive 9 ways of access, providing maximum convenience.
He excitedly spoke about the ‘ Befikar Living Unlocked’ campaign, highlighting this relatable scenario, showing how the Advantis IoT 9 ensures worry-free living with its cutting-edge home safety features. He added that to further drive growth, they are also expanding their portfolio, enhancing key touchpoints, and promoting awareness of smart, innovative security solutions.
Sumeet Bhojani, Head, Brand and Strategic Insights, expressed his views on the campaign-
Sumeet Bhojani added that at Godrej, innovation is at the core of everything they do. With products like the Advantis IoT 9 and other smart security solutions, Godrej empowers its consumers with technology that simplifies and improves people’s lives. He further explained that the ‘Befikar Living Unlocked’ campaign reflects this commitment, aiming to unlock convenience, safety, and peace of mind with smart home security solutions for every household.
The campaign will be boosted with a well-rounded marketing strategy, focusing on digital platforms and social media. Thus, the idea is to share the message of smart home security with as many people as possible. This approach will help the brand connect with a wider audience, keep them interested, and make sure they really understand the benefits of the Advantis IoT 9 Digital Lock in a way that feels real and relatable.
Upgrade your home's safety with Godrej smart locks in the digital age
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