Opple Lighting, today is one of the leading players for luminaires, LED, and other decorative light products in the Indian lighting market. The company’s product portfolio extends over residential, commercial, and decorative categories. BuildingandInteriors.com speaks to Mr.Ananda Chatterjee, National Sales Head, Opple Lighting India Pvt.Ltd.
B&I: Opple is a prominent player in the Indian building materials market. How are you positioned on quality, price and after-sales compared to your competitors?
AC: Opple offers the latest and the best quality LED products from our LED factories and these factories are one of the largest in Asia. Our positioning is based on quality. Opple’s after-sales service policy and practices are one of the best in the industry. As far as pricing is concerned, we are not in the price war or price game as is played out in the market. What Opple stands for, and what we believe in, is offering ‘Value For Money’ products based on a price-performance ratio.
B&I: What are some of the new luminaires trends in the Indian lighting market where you see Opple rightly positioned (to serve this market)?
AC: The Indian lighting market is seeing a lot of changes. The consumer has become conscious about how lighting is not only a stress reliever and mood enhancer but also about its effects on health. So, choosing the right lighting solutions has assumed greater importance for him. It’s here that advanced lighting companies like Opple are rightly positioned to address these very important customer expectations.
The latest lighting trends are about energy saving, environment friendly, healthy lighting that doesn’t adversely affect your health (and in fact, adds to the quality of life via good lighting). We also see an increased inclination of the market towards smart lighting, where the consumer wants the lights to speak to other devices. Lighting is also a part of IoT now.
In addition, aesthetics has also become an important part of the lighting ecosystem. Here, decorative lighting is also a promising area.
Opple worldwide has a team of 400 scientists. In addition, we register almost 200 patents every year. With this level of R&D competencies, Opple India is best equipped to not only serve the latest trends but also set the trends. This is one of the reasons that in a short span of time (that Opple has been present in the Indian market), it has introduced the latest lighting technologies and products that other companies are now trying to catch up to.
B&I: How do you see the commercial and residential demand in the lighting market (luminaires market) play out over the next 1-2 years?
AC: In the Indian lighting market, I see a clear shift in market demand from ‘light source’ to ‘luminaires’. As our economy continues to grow, commercial lighting segments will witness huge growth. In the residential market, revenue per product will also show impressive growth mainly on the back of lighting up-gradation.
B&I: Tell us about your distribution network for luminaires and other products across India.
AC: Opple Lighting has been in India for about 6 years. As of today, we are very strong in all the major markets across major metros and Tier 1 cities. Moreover, we are now planning to open up new areas in the east namely, Bihar, Jharkhand, Orissa, and Chhatisgarh.
Apart from reaching customers in India through distribution and project routes, we also have a strong presence in the e-commerce space.
B&I: Project business is a volume business for any building materials player. What technical support do you offer to the Architects and Consultants?
AC: As part of Opple LED and general lighting solutions, we offer a number of services to our clients. These include:
- lighting design services
- energy saving audits of their premises
- conduct regular training
- interactions to keep them updated about the latest lighting technology and international standards prevalent for different application
B&I: Decorative lighting (both commercial and residential luminaires) is a value-add for traditional lighting companies. Explain the position of Opple in this segment?
AC: We are one of the world’s leading consumer /decorative lighting brands. In this space, we specialize in ceiling lights and wall lights. We have a huge range which we update regularly. This range differs from the one sold in the Indian market. In addition, we also have a smart lighting range in the decorative segment of Opple LED lights and more.
B&I: What are some of the long-lasting changes you foresee in your line of business, ranging over manufacturing, distribution, and sales functions?
AC: I think lighting and luminaires are undergoing many changes. Innovation and lighting for healthy living will be the key drivers. In manufacturing, people with their own manufacturing capabilities across the globe will be the winners in the long run. As in all sectors, consumers want the latest technology and product as per international trends and quality.
We will see more use of technology in distribution. Moreover, the increased use of solutions like ERP will maximize efficiencies. Companies that invest in technology for their operations will always be a step ahead.
B&I: How do you see your marketing communications strategies over the next 1-2 years?
AC: In-store branding & promotion, digital marketing through social media platforms and focused branding in specific areas will work more than ATL. Of course, ATL activities will also co-exist with the BTL activities.
https://buildingandinteriors.com/false-ceiling-lighting-the-ultimate-lighting-faq-guide-40-images/LED lights have revolutionized the game of residential and commercial lighting. Their exceptional features and…