At BuildingandInteriors.com, it’s indeed a pleasure to speak to some of the top retailers in the Indian building materials market. This helps our valued readers connect with these remarkable retailers and celebrates the success they bring to themselves and the brands they represent in their respective regions. In the latest edition of Retailer Talk with BuildingandInteriors, we speak with Rohit and Karun Abrol of BC Abrol & Company, one of the leading sanitaryware and bathroom fittings dealers in Delhi NCR.
BC Abrol & Company – Business timeline as sanitaryware dealers in Delhi NCR
Established in 1953 by Parkash Chand Abrol, our esteemed grandfather, our company embarked on its journey in the sanitaryware industry. His visionary leadership set the foundation for what would become a longstanding legacy.
The business was subsequently handed over to his son, Bhupinder Chand Abrol, who significantly expanded its scope and reach all over India. Bhupinder Chand Abrol implemented robust systems and processes that continue to underpin our operations to this day.
The third generation of leadership, represented by Rohit Abrol and Karun Abrol, further advanced the business by introducing the import of sanitaryware, tiles, and faucets from various international sources. They navigated the company into new ventures and strategic partnerships with numerous global firms. As we approach our 75th anniversary in four years, we take pride in our 71-year heritage. Throughout this period, we have collaborated with a diverse array of esteemed Indian and international bathroom fittings & sanitaryware brands, including Villeroy & Boch, Hansgrohe, Dornbracht, Kohler, and many other leading brands.
Typical clientele
Our business model distinguishes itself by catering to both end customers and business segments with its dual approach.
In the end customer segment, we specialize in providing premium sanitaryware and bathroom fittings to individual homeowners. Our clientele predominantly consists of high-net-worth individuals who seek to incorporate the latest trends and styles into their bathrooms, while also investing in timeless faucets that offer enduring appeal. Additionally, we engage with a network of influential interior designers, architects, and builders, with whom we have established longstanding, mutually beneficial relationships that have become an extended family to us.
In the B2B segment, we serve a network of esteemed dealers across New Delhi, Uttar Pradesh, and Rajasthan. Our commitment to excellence and our respectful, supportive relationships with key players in the sanitaryware industry have been instrumental in our growth and success in the distribution sector. The camaraderie and trust developed over many years with these industry pillars have facilitated our expansion and solidified our position within the market
Association with Villeroy & Boch as dealers in Delhi NCR
Our association with Villeroy & Boch has been nothing short of exceptional. The warmth, support, and service we have received have consistently surpassed our expectations. We would like to extend our special appreciation to Nazario Menezes and Sudhanshu, whose efforts have made our journey both seamless and enjoyable.
The brand stands out in the industry for its unparalleled commitment to quality. Moreover, it offers high-end products that are unmatched by any other competitor. This dedication to excellence is complemented by outstanding customer service, reinforcing our status as a market leader.
Moreover, V&B’s impressive legacy of over 275 years adds a significant dimension to its brand identity. Such a rich history speaks volumes about the brand’s enduring reputation and longstanding heritage.
Representing Villeroy & Boch as its dealers in the Delhi NCR region is a source of immense pride for us. The brand’s esteemed position within the premium segment and its unwavering reliability make it a trusted choice for our clients, assuring them of unparalleled quality and service.
Premium bathroom market in India with a special reference to New Delhi
The premium bathroom market in India is poised for significant growth. Historically, bathrooms were often considered utilitarian spaces, primarily designed for basic functions. However, as generational preferences evolve, there is a marked shift towards investing in sophisticated bathroom spaces that cater to both functional needs and personal desires.
In contemporary times, the bathroom has transformed its traditional role as merely a place for a quick shower. It has become a sanctuary where individuals can unwind and rejuvenate after a long day. This transformation has elevated the bathroom to a status symbol within the home, reflecting a space where colour and design know no bounds.
In Delhi, society has shifted its attitude towards luxury and comfort, preferring experiences over mere cost considerations. Modern homeowners now prioritize creating bathroom environments with fittings that exude luxury, comfort, and tranquillity. This change underscores a broader trend towards investing in spaces that offer both aesthetic appeal and a soothing retreat from the stresses of daily life.
In summary, the evolving perception of bathrooms as integral to personal well-being and status is driving the expansion of the premium segment in India’s bathroom market, with a growing emphasis on high-quality, luxurious experiences.
USPs of BC Abrol & Company in the premium bathroom segment
What distinguishes us as sanitaryware and bathroom fittings dealers in the premium market of the Delhi NCR region is our unwavering commitment to customer centricity. We strive to deliver not merely solutions, but thoughtfully tailored and compatible options that address the unique needs of each client. Our core values—commitment, integrity, and a service-before-self attitude—are central to our approach.
For us, business extends beyond transactions; it is about fulfilling the needs and desires of our clients in every possible way. So, we dedicate ourselves to understanding the individual tastes and preferences of our clients, ensuring that we offer a diverse range of premium options that resonate with their distinct requirements and needs.
Our focus on providing exceptional service and personalized solutions emphasizes our dedication to excellence, setting us apart in the premium market and reinforcing our reputation as a trusted partner in delivering superior value and satisfaction.
Driving success through retail excellence and strategic project engagement
In our business landscape, retail stands out as the predominant driver of success. We generate a significant portion of our revenue through direct interactions with walk-in clients, as well as referrals from architects and builders who direct their clients to our stores. Therefore, retail engagements with end customers drive the majority of our business.
Conversely, we also cater to various projects within the Delhi (NCR) market, some of which have been ongoing for many years. While these projects contribute to our business, most of our project-related revenue comes from builder floors which can be described as semi-projects in Delhi (NCR). This sector represents a substantial portion of our business, reflecting our considerable investment and involvement in this area.
Overall, our success as premium sanitaryware and bathroom fittings dealers in the Delhi NCR region is a testament to our strong retail presence, as well as our sustained commitment to serving the builder floor segment and project-based opportunities.
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To get in touch with Rohit and Karun Abrol of BC Abrol & Company, contact below:
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