Mr.DK Jairath, CEO –Plastics Consumer, Institutional & Industrial Products – Sintex-BAPL Ltd.
Sintex is a name that has been synonymous with water tanks. It has made many new product offerings within the water tanks segment. Additionally, today Sintex has many more innovative products for the building materials market. To understand the current level of activity at Sintex, Buildingandinteriors.com caught up with Mr.DK Jairath, CEO –Plastics Consumer, Institutional & Industrial Products – Sintex-BAPL Ltd.
DKJ: The building materials industry in India is undergoing a significant transformation that has got accelerated in the post-Covid world. The market character is increasingly becoming organized and branded basis the evolving consumer preferences. The demand for building products and infrastructure is ramping up. Here, Sintex is very well placed to strengthen its leadership position in its operating businesses. These include products like Water Storage Tanks, uPVC Interiors, SMC Electrical & Building Technology Products across Distribution-Retail and Projects segments.
I would say that our product portfolio and industry solutions present the following large scale opportunities:
DKJ: While the brand Sintex stands for high-quality, environment-friendly, and sustainable products, the specific products we provide for the sustainable/green buildings market are:
DKJ: Sintex is a well-diversified company with a wide product portfolio spread over Consumer, Industrial, and Institutional market segments. For us, the Projects market is an important and integral part of our business operations and focus. Additionally, we are selective in undertaking projects business with viable commercials and our Projects business is around 20-25% of our total sales.
DKJ: We provide world-class, state-of-the-art, innovative products and solutions for Water Storage in Household/Commercial/Industrial/Institutional segments. Moreover, we are also in the Public/Utility Services applications which include Water Tanks and SMC Panel Tanks. We also provide uPVC Interiors, Packaged Sewage Treatment Plants, Bio-Gas for renewable energy, Industrial Containers& SMC Electrical Enclosures.
We expect Architects & Consultants to recommend high-quality products. As a brand, Sintex is well-known for it’s quality products. Additionally, we also are seen as a high-trust brand. Our customers get great value, performance, and lasting durability with Sintex.
DKJ: Our dedicated business team provides complete support to the Architects, Designers, Contractors, PMCs & Consultants community across India. At Sintex, we diligently address client project needs – ranging from design to customized manufacturing, supply, installation, and maintenance services.
DKJ: E-commerce is an integral part of the FMCG, Consumer Durables, Electronics, and related segments. In the present times, the building materials space is also seeing a shift towards e-commerce. Moreover, a lot of new e-commerce models are being deployed across the industry.
Sintex has implemented the Omni-channel e-Commerce model, also known as O2O (online to offline). This is a hybrid model wherein we generate enquiries online. Sales happen offline via our physical distribution supply chain. We believe that this omnichannel model will define the future of the building material industry and we are maturing on the way.
DKJ: We are aggressively seeking opportunities in expanding our value-added Water Storage Tanks portfolio with the recent introduction of new product brands focused on the health and hygiene of customers. This includes our Sintex Pure Anti-microbial Tanks and Sintex Ace Anti-bacterial Tanks launched in the Indian market this month. Our uPVC Interiors product range is also contemporary modern and poised for significant adoption and growth.
Sintex is focused on extending its brand leadership into Services and has established a country-wide service centre network as well as launched an innovative range of Accessories like KleanKit and InstaKit for the market. We believe that services will be our significant growth driver to propel both products and service sales in times to come.
DKJ: Sintex has an established division focused on exports and international sales. We have a strong foothold in the Automobile, Aerospace, Railways and Custom Molding segments in several markets globally. To augment our exports to the USA market, we operate with a group entity – Sintex Logstics. It is our USA-based manufacturing & logistics operations to serve large key accounts.
DKJ: While we are focused on leveraging our core competencies and operations to strengthen our market leadership, we remain open to complementary associations in the industry.
DKJ: To put in simple points, I would say that brand Sintex focusses on the following parameters:
These points provide comfort, convenience and satisfaction to our existing customers. I would say the same holds for customers who want to start working with Sintex.
DKJ: We aspire to grow 2x (over last year). Thereafter, with a CAGR of least 25%+ annually. This will not only keep us ahead in the industry, but also grow our market share. Moreover, the DNA of Sintex is built around an aggressive Growth Mindset, Performance Culture& Innovation to overcome obstacles, persevere and grow with sustainability while ensuring customer delight and stakeholders’ interest.
Our building products business has demonstrated V-shaped recovery post-Covid and we are excited to pursue our growth journey ahead.
(Mr.DK Jairath can be reached on devender.jairath@sintex.co.in)
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