Hafele goes above and beyond in the hardware and fittings business by cooperating & becoming partners with FC Bayern Munich, a famous German football team, stressing the company’s position as the market leader in German products.
Häfele Thailand, Vietnam, and India the leading providers of hardware, furniture fittings, home appliances, kitchen & bathroom fittings, and electronic locking systems cemented its leading position by signing an official agreement with the German football giant FC Bayern as “Official Regional Partner”.
Mr. Volker Hellstern, MD of Häfele (Thailand), stated that over the company’s 24 years, it remains committed to maximizing customer satisfaction. It also works towards continuously developing the organization in order to preserve its leadership position. Häfele is happy to propose an extraordinary relationship with German football giant FC Bayern this year. It reflects a powerful brand image for both Häfele and FC Bayern. FC Bayern is one of the most popular football clubs in the world, with a prestigious team that exhibits the same solidarity and battling spirit as the Häfele staff teams.
Hafele plans many FC Bayern partnership-related activities, events, and promotions, including surprising football club fans by giving them the chance to win a Meet & Greet with a football legend and a match at Allianz Arena in Munich, to emphasize its collaboration as the “Official Regional Partner.”
Image Source: Hafele
FC Bayern München AG executive board member for internationalization and strategy Jörg Wacker
“We are very pleased to welcome Häfele as our new regional partner”. “We are very delighted to welcome Hafele as our new regional partner. Both FC Bayern and Häfele stand for quality ‘Made in Germany’ and each has a strong presence in Asia. Both brands represent top performance and international strength, and are a perfect match.”
The club has the most success in football. It has won the Bundesliga 28 times, the World Club Cup twice, the UEFA Champions League five times. Also, the club has won the UEFA Cup Winners once. Football fans in Thailand equate FC Bayern to a powerful tiger (the “Southern Tiger”). This demonstrates their deep enthusiasm and respect for this colossal German football club. Also, the Allianz Arena remains the club’s home ground, and the club competes in the Bundesliga and UEFA competitions in Germany.
