Channel Partner Talk (dormakaba access control solutions dealers in Hyderabad) – JK Artekraaft

The access control solutions market for homes is going through developments with new technologies, smart products, and an increasing number of players entering the industry. dormakaba is a player that stands for reliability, comfort and seamless access. In this edition of Channel Partner Talk with BuildingandInteriors, we had a detailed conversation with Poonam Dedhia, Director, Sales and Jiggar N Gala, MD, JK Artekraaft, Hyderabad, one of the most prominent dealers in the powder coating solutions and anodizing industry, who have recently partnered with dormakaba. In this interview, Poonam and Jiggar share the journey of the company, the newly established partnership with dormakaba, and the launch of JK Artekraaft, dormakaba’s new Partner Experience Centre in Hyderabad. They also talk about the evolving consumer preferences, key challenges of the industry, and the opportunities for growth in the region’s dynamic market.

Natesh Balakrishna, Senior Vice President, dormakaba Market India with Poonam at showroom launch
Natesh Balakrishna, Senior Vice President, dormakaba Market India, with Poonam Dedhia at the showroom launch

About JK Coating and its typical clientele

Our company, JK Coating, was inspired by the vision of our Chief Mentor, Nemchand Gala, and has been growing steadily since 1980. We mainly specialise in coatings and anodizing. We’re dedicated to providing high-quality services that deliver the best value to our customers. Our team of over 200 professionals brings years of experience and skill to the table. This knowledge doesn’t just help with production; it also strengthens our relationships with clients, ensuring their needs are always met.

We started powder coating in Hyderabad in 2019 after initially operating in Mumbai. Our work includes powder coating on aluminium sheets, windows, and other materials. In 2023, we expanded further by manufacturing our aluminium windows for builders and architects and for use in glass and aluminium railings. Our new showroom, JK Artekraaft, Hyderabad, offers dormakaba architectural solutions that blend cutting-edge technology with aesthetic appeal. From sleek aluminium windows to smart access control partitions, our exclusive product range has got you covered.

With this new dormakaba Partner Experience Centre in Hyderabad, we’re serving clients across Andhra Pradesh and Telangana. We’re also seeing more and more people approach us for our solutions. We’re also planning to expand to other locations soon. With new projects like the new Secretariat in Andhra Pradesh, there are a lot of exciting possibilities opening up. These projects are creating great opportunities for us to grow and reach even more customers.

JK Artekraaft’s partnership with dormakaba

JK Artekraaft - dormakaba smart home solutions dealers in Hyderabad
JK Artekraaft, the newly-launched dormakaba Partner Experience Centre in Hyderabad

This connection was made through a mutual friend, who suggested that we explore a partnership with dormakaba. We’re both committed to innovation and quality, and we believe innovative products by dormakaba, especially in the retail sector and access control solutions, could be a great addition to our portfolio. Given the growing market in Hyderabad, we feel that this partnership between JK and dormakaba could be impactful, helping us deliver even more value to our customers and creating exciting new opportunities in the region. We’re looking forward to the possibilities this collaboration could bring!

dormakaba’s approach to targeting premium homes with its products

dormakaba stands for elegance and smart, premium solutions. As they enter the retail segment for modern premium homes, their focus is on innovation and safety, with products that make life easier. For example, we have electronic partitions that are super convenient—imagine walking into your living room with your hands full, and the door just opens automatically for you. It’s a small touch, but it makes a big difference.

 digital locks, lever handles and other locking solutions in display at the JK Artekraaft
dormakaba Locking solutions on display at the JK Artekraaft Experience Centre

We also offer a solution that lets you give your maid controlled access to the house. Access is granted strictly with your authorization, allowing you to define both the frequency and timing of entry. It’s all about giving homeowners convenience without compromising on control. Then there are digital door locks, which are ideal if you’re looking to go keyless. You can unlock your main door—or even a bedroom—using a mobile key or an RFID card. It’s secure, modern, and incredibly easy to use.

Glass enclosure at Artekraaft partner Experience Centre
Shower enclosures at the dormakaba Partner Experience Centre in Hyderabad

 On top of all that, dormakaba’s shower enclosures create a sleek, modern look in any bathroom. This is the first time we’re offering this kind of product, and we’re excited to introduce it. Overall, it’s all about making life a little more seamless, secure, and stylish.

dormakaba’s entry into the Indian retail market and opportunities

Right now, the retail market presents a huge opportunity to connect with homeowners, especially with the rise of smart homes and the growing demand for high-end security solutions. Hyderabad, in particular, is a great place for dormakaba to tap into this potential, and that is where JK Artekraaft is looking to find its niche as a dealer of its products and solutions.

Until now, dormakaba has mostly been known for its project-based solutions, but we’re seeing a shift toward residential use, which is a big change. This is a long-term journey, and we’re eager to bring these innovative, high-quality products into homes, giving people more security, convenience, and peace of mind. Hyderabad is just the first step, and we’re excited for what lies ahead.

Distinctive features of dormakaba’s products and solutions

A lot of work has gone into research and development to make sure the products are top quality. When it comes to durability, product range, and lifespan, there’s simply no competition. With dormakaba, one is always investing in a long-lasting solution. As the official Lifestyle Partner of dormakaba solutions in Hyderabad, we have a local team for after-sales support. We provide after-sales service 24/7. Thus, you know you’re always covered. dormakaba has trained our service partners to ensure that in case of any grievance, resolution is provided at the earliest. Thus, it’s about giving you not just a product, but a complete service and peace of mind throughout your home-building journey.

How dormakaba’s products and solutions meet the needs of Indian consumers?

As dealers of dormakaba solutions in Hyderabad, we offer a variety of partition options to suit different customer needs, including glass and veneer partitions in both manual and electronic systems. It comes down to what the customer is looking for. One of our most premium products is the moveo system, which is impressive. With just the press of a button, the partition moves smoothly. We also offer veneer and glass doors in different finishes, giving customers a range of stylish options to choose from. It’s all about providing the flexibility and choice that meets the unique needs and preferences of each customer.

Thoughts on the launch of the new dormakaba Partner Experience Centre in Hyderabad

This dormakaba Partner Experience Centre in Hyderabad is truly one of a kind in India, and anyone who’s into modern homes and smart security solutions will find something unique here. We are proud to be one of the first official Lifestyle Partners of dormakaba in Hyderabad—an initiative that aligns with dormakaba India’s vision of creating a network of Lifestyle Partners to deliver premium designer solutions for luxury residences, boutique hospitality, and upscale office spaces. The finishes we offer, like powder coatings and brushed finishes, will be a great addition to residential spaces. Designers will also find an impressive range of colours, textures, and styles to choose from.

In the past, dormakaba solutions were mainly used for large projects, for example, the seamless access solutions at airports. But now, these beautifully designed partitions and smart solutions are accessible to customers locally.  Users can now find those kinds of smart solutions for homes and tailor everything to suit their needs.

moveo - locking solutions in display
The dormakaba Horizontal Sliding Wall

A lot of young couples are inspired by various videos they see on social media. The great part is that now they can get those ideas turned into reality with customised solutions. It’s all about creating smart, modern home solutions that simplify living.

Upcoming challenges in the market

Some tricky areas arise, especially with hardware getting copied. While we are dealers of dormakaba products and solutions in Hyderabad, we’ll do our best to address these challenges not just here but in other cities as well. One of our main goals is to raise awareness through our Experience Centre, social media, and by engaging directly with consumers. People need to understand the difference between original products and copies.

Pricing isn’t an issue for us. We focus on showcasing the materials used, the quality, and how durable the products are while still looking stunning. We want to show consumers how tough and long-lasting these products can be, even though they have such a sleek, beautiful design. 

USP of dormakaba’s retail range for architects and interior designers

When architects and designers work on a project, they’re looking to create something that’s not only beautiful but also functional. With dormakaba, we give them the tools to bring those big ideas to life. We work with them closely, offering custom solutions that fit their needs perfectly. And the best part? There’s no delay! They get quick, direct responses, which makes the whole process easier and faster. We’re here to make their job simpler, without the usual delays or back-and-forth.

The road ahead

At the moment, we’re mainly working in the commercial space, partnering with hospitals and shopping malls. When it comes to the residential segment, there’s a huge and diverse market we’re looking to serve. We’re always working on new ideas through our ongoing R&D. While we can’t reveal too much just yet, we’ve got some really exciting things in the pipeline that we can’t wait to share soon!

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Arushi R.

Arushi is a writer with a legal background. Her work reflects not just her expertise but also her genuine curiosity about the ever-evolving world of architecture, interior design, and building materials. With an ability to analyse the intricacies of various subjects, she enjoys exploring new trends.

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