Luxury bathrooms have evolved into personal retreats that showcase the owners’ personal style and individuality while ensuring a functional design. Modern-day bathrooms are given as much importance as any other room in the house. To fully understand this evolving market segment, we got in touch with Shail Trivedi, Plus Marketing, Ahmedabad. In this edition of Channel Partner Talk with BuildingandInteriors, Shail talks about Plus Marketing’s success journey, partnership with hansgrohe, emerging trends in the bathroom segment and future predictions for this field from the point of view of a premium bathroom fittings and sanitaryware dealer in Ahmedabad.
Plus Marketing’s journey to success & collaboration with hansgrohe as a premium bathroom fittings and sanitaryware dealer in Ahmedabad
Plus Marketing is a 40-year-old company that was founded by my father. I joined the business in the year 2012, managing the business to keep it aligned with the vision and values of my father. Since the beginning, we have been serving the luxury segment. We started with Italian marble, mosaics and vitrified tiles. Our motto is to thoroughly study the market and anticipate future trends and demand shifts to serve our customers better.
Currently, we are catering to several verticals, including bathroom faucets, tiles and wooden flooring, swimming pool decors, doors and partitions, and concrete surfaces. Part of our success as a premium bathroom fittings dealer in Ahmedabad can be credited to our long-term partnerships that we have established with leading brands like hansgrohe. We do proper market research to fully understand a brand’s vision before collaborating with them. If their vision aligns with ours, we commit to building and nurturing that partnership for the long term. We have been associated with hansgrohe for more than 14 years, and our partnership has been a great success! Not only does the brand offer premium-grade products, but it also has an amazing team that provides us with all the support we need to function smoothly.
The formula for a successful partnership
In the luxury segment, the client expects nothing short of perfection from you. Therefore, it’s crucial to provide customers with high-end, premium-quality products and excellent service. Dealing exclusively in this segment, we have the same expectation from every brand we partner with. We want the brand to give us excellent service, fair pricing, reliable after-sales support, a diverse product portfolio, and an innovative outlook.
Complete solution for luxury bathrooms by hansgrohe
In my experience, I have seen that many luxury brands start out promising but end up losing their premium identity by chasing high volumes. However, hansgrohe has always stayed true to the segment that they are catering to. Instead of chasing numbers, they have grown steadily, maintaining their high-quality design and brand value. Their strongest suit is undeniably innovation, which is an absolute necessity in the luxury segment where clients demand innovative new products.
hansgrohe has a deep understanding of the Indian market, which helps them launch new products that align with the market trends and shifts in consumer demands. The brand has such a diverse portfolio of premium products that caters to high demands effortlessly without compromising aesthetics or quality. Furthermore, hansgrohe has grown into a one-stop solution for luxury bathrooms as it offers everything from bathroom accessories to intelligent toilets. Architects and interior designers generally prefer brands that offer holistic solutions. That is why they prefer brands like hansgrohe.
Emerging regional trends in Ahmedabad: Perspective of a bathroom fittings and sanitaryware dealer
Customers in the premium segment, especially in design-conscious markets like Ahmedabad, prioritize fittings that enhance the overall bathroom aesthetic. Minimalist, contemporary, and luxurious designs are in high demand. In addition to growing awareness about sustainability and smart homes, customers seek fittings that reduce water consumption without compromising performance and offer touchless or thermostatic controls. Long-lasting materials, precision manufacturing, and resistance to wear (especially in hard-water regions like Ahmedabad) are critical to premium buyers.
Hansgrohe, a legacy brand of over 100+ years, understands the needs and demands of Indian consumers. It is known for its engineering excellence. Its products undergo rigorous testing and use high-quality brass. Lastly, on water-saving innovation, Hansgrohe’s EcoSmart, Select Technology and Smart living integration help consume less water without compromising the shower experience for the customer.
Role of sustainability and water-saving technologies influencing customer choices in Gujarat
The state of Gujarat often faces water scarcity, especially in cities located in the south of Gujarat. The modern-day consumer, comprising millennials and young buyers, is emphasizing eco-friendly infrastructure. This is one of the key drivers for companies to constantly innovate and bring out technologies for smart water solutions. Customers are no longer just buying for aesthetics — they want eco-conscious choices that align with their values, particularly in upscale residential and commercial projects. The idea is to invest in advanced technology that blends convenience with conversation.
Hansgrohe’s EcoSmart technology reduces water consumption by 60%, making it ideal for young consumers. Its air-mixing and flow control innovations ensure a luxurious shower experience with reduced usage, where comfort is given priority. In 2024, the Hansgrohe Group was awarded the Platinum Medal in the EcoVadis sustainability rating, the highest accolade for its sustainability performance. The Group also stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. By developing innovative technologies for faucets and showers, Hansgrohe achieves the greatest possible effect on protecting water as a resource and limiting and adapting to climate change during the usage phase of its products. As part of its consistent sustainability strategy, Hansgrohe is equipping all water-bearing products exclusively with water-saving technologies by 2030 within its “ECO 2030” initiative.
Luxury bathroom segment in Ahmedabad: Future predictions by a premium bathroom fittings and sanitaryware dealer
Bathroom luxury is being redefined by the fusion of bold designs and smart functionality, where every product is a statement of sophistication and a promise of lasting quality. Demand for premium bathroom fittings in Ahmedabad is on the rise, reflecting broader trends in India’s bath fittings market. The city’s market features a mix of local manufacturers offering affordable options and international brands catering to the premium segment.
One of the key trends shaping the future of luxury bathrooms in Ahmedabad is the growing demand for customization. Since money is not a constraint, our clients are not satisfied with off-the-shelf solutions. They want to create bathrooms that reflect their personality and lifestyle. Another noticeable trend is the rise in popularity of spa-inspired bathroom spaces. This again is a result of the involvement of the younger generation in the decision-making process.
hansgrohe, a German brand renowned for its innovative and high-quality bathroom fittings, has established a significant presence in Ahmedabad’s premium market. The company offers a range of products, including faucets, showers, and accessories, known for their design and functionality. hansgrohe’s participation in events like Design Perspective 2024 in Ahmedabad highlights its commitment to engaging with the local design community and showcasing its latest innovations.
Regardless of the market trends, hansgrohe will meet every shift in consumer need. Its comprehensive knowledge of the Indian consumer is what truly sets the brand apart!
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