The “Green Vision” bathroom, introduced by the Hansgrohe Group, which focuses on the sustainable use of water, launched two years ago, created an impact. The frequently asked question was when the futuristic bathroom with up to 90 percent less water and energy consumption would be introduced in the market for the users. Hans Jürgen Kalmbach, CEO, Hansgrohe Group, spoke about the Green Vision bathroom being an inspiring invitation that makes people rethink their use of water in everyday life and develop water-saving technology. He further added that the Hansgrohe group, comprising Axor and hansgrohe, partnered with Hydraloop, an experienced partner, to display Hydraloop’s greywater recycling solution live at the ISH trade fair in Frankfurt
Greywater recycling and the concept of Green Vision bathrooms
The Green Vision bathroom embraces the concept of sustainable use of water. Building on this vision, Hansgrohe has teamed up with Hydraloop, an innovative company from the Netherlands, to introduce a greywater recycling system. Hansgrohe has always been committed to sustainable water management, with its earlier Pontos system (offered between 2003 and 2011) being a trailblazer in the efficient reuse of grey water. Now, with Hydraloop’s advanced technology, Hansgrohe is taking the next step, using cutting-edge features like IoT connectivity, minimal maintenance, and improved efficiency.
This compact, cabinet-sized system collects wastewater from showers, bathtubs, washing machines, and even condensation water from heat pumps, air conditioning systems, and tumble dryers. The greywater, thoroughly cleaned and disinfected through an innovative biological process, provides high-quality, certified recycled water.
Hans Jürgen Kalmbach explained that keeping a balance between user experience, efficiency, resource conservation, and meeting regulatory requirements is no easy task. With the growing demand for green building certifications, many projects now need to meet sustainability criteria to get planning approval. He further added that both Axor and hansgrohe believe this reliable solution will help unlock the potential of greywater recycling, especially for hotels, public buildings, and any construction projects focused on sustainability. Moreover, they also stand for policy changes to allow for greater water reuse in buildings.
Hansgrohe Group at ISH
Hansgrohe Group believes in the idea of broadening one’s horizons, which drives its journey of innovation. By partnering with forward-thinking, dynamic innovators, the company develops and quickly brings cutting-edge water technologies such as greywater recycling to market. Through these collaborations, Hansgrohe Group continues to strengthen its innovation capabilities and solidify its role as a leader in sustainable solutions aimed at addressing the global water and energy crises.
At Hansgrohe’s ISH trade fair booth, in the ‘Sustainable Living’ section, technologies focusing on water recycling, heat recovery, and optimizing drinking water were put on display. Each design helps users reduce their ecological impact in daily life.
Hans Juergen Kalmbach talked about how showering is more than just about staying physically clean. To make sure this enjoyable experience doesn’t come at the cost of valuable resources, they’ve integrated innovative water-saving technologies like greywater recycling with broader solutions. He spoke about their partnership with Hydraloop as a great example of how they’re reimagining sustainable water use, all while keeping design and comfort intact.
About the Hansgrohe Group
Based in Schiltach, Southern Germany, the Hansgrohe Group, with its well-known brands AXOR and hansgrohe, has built a strong reputation for excellence in innovation, design, and quality in the bath and kitchen industry. Founded in 1901 in the heart of the Black Forest, the company has been shaping the way we experience water with its faucets, showerheads, and shower systems. By combining these with sanitary ceramics and bathroom furniture, Hansgrohe offers complete design solutions that transform everyday bathrooms into holistic, personalised spaces.
With over 120 years of history, Hansgrohe has led countless innovations, such as the first hand-held shower with multiple spray settings, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower. The company’s impressive portfolio of over 20,000 active patents shows its commitment to creativity and forward-thinking. Its greywater recycling technology is another such pioneering innovation.
Hansgrohe produces high-quality, durable products that prioritise both people and the environment. Sustainable production is also at the core of their business, with a focus on developing sustainable technologies that reduce resource consumption. Their “ECO 2030” initiative is a testament to this commitment, as the company plans to equip all of its water-bearing products with water-saving technology by 2030.
Shower spray nozzle: hansgrohe unveils its latest innovation for the perfect shower experience
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