In the furniture hardware and fittings industry, Blum has carved a niche as a global leader, celebrated for its impeccable craftsmanship and groundbreaking innovations. Yet, alongside its stellar reputation, myths and misconceptions have occasionally clouded the brand’s true essence. Therefore, in this article, we unveil the facts behind the common myths, providing clarity and insight into the reality of Blum.
From the belief that Blum products are too expensive to the misconception that they are challenging to install, we will unravel these common myths one by one, revealing the undeniable facts that underpin Blum’s enduring success. Blum’s commitment to quality, accessibility, and user-friendly design are just a few of the aspects that set it apart in the industry.
Myth #1 – Blum products are no longer available in India
Fact: Dispelling the myth, Blum is readily accessible to Indian customers. With its headquarters and experience center situated in Mumbai and warehouse in Bhiwandi, Blum reaffirms its commitment to the Indian market. This strategic presence guarantees seamless access to Blum’s high-quality furniture hardware and kitchen fittings for homeowners, designers, and manufacturers across the nation. Whether for home improvement or professional projects, Blum remains a dependable, accessible choice, and their products can be availed from their official distributor partners.
Myth #2 – Blum products are only available from specialty retailers
Fact: This is a common misconception about Blum products. While Blum does have a strong presence in specialty retailers, their products are also available through a wide network of authorized distributors and dealers. Additionally, customers have the option to contact Blum’s customer service team for information regarding the authorized partner in their specific location. This way, customers can find Blum products through a variety of channels, making them more accessible than perceived.
Get in touch with the Blum Customer Support Team at:
- Phone: 1800 209 9710
- Email: support-in@blum.com
- Website: https://www.blum.com/in/en/
Myth #3 – Blum and Hafele: The same company
Fact: No, Blum and Hafele are two different companies.
Blum, an Austrian firm, is celebrated for its innovative, top-tier products, with a reputation for durability and cutting-edge design. In India, Blum distributes its products directly through an exclusive network of dealers and distributors, maintaining an autonomous distribution channel unrelated to any other company, such as Hafele.
Myth #4 – Blum products are expensive
Fact: While Blum products might appear more expensive than some alternatives, they deliver outstanding value for the investment. Blum’s furniture hardware and fittings, including drawer slides and hinges, boast exceptional durability and functionality, often surpassing cheaper alternatives over time. This initial cost is easily justified by the superior quality of Blum products, which significantly diminishes the necessity for frequent replacements and repairs. In essence, choosing Blum offers a cost-effective solution that not only saves money in the long term but also ensures lasting satisfaction with the performance and longevity of the hardware.
Myth #5 – Blum products are difficult to install
Fact: Blum stands in contrast to the notion that their products are challenging to install. They prioritize user-friendly installation with an easy assembly app, offering hardware that includes clear instructions and templates, streamlining the installation process. Moreover, Blum goes the extra mile by offering extensive online resources and support and a customer support team that helps customers with the installation, catering to the needs of both professionals and DIY enthusiasts. This commitment to simplifying installation underscores Blum’s dedication to ensuring that customers can effortlessly and successfully install their products, enhancing their overall experience and satisfaction.
Myth #6 – Blum competitors offer better products
Fact: Blum faces robust competition in the furniture hardware industry, but its esteemed reputation in innovation, product quality, and precision engineering is undoubtedly earned. Professionals and homeowners often favour Blum products for their proven reliability, long-lasting performance, and user-friendly design. However, making the right choice between Blum and its competitors requires careful consideration of specific project needs.
Myth #7 – Is Blum a German Brand?
Fact: No, Blum is a furniture fitting manufacturer from Austria. With 8 production sites in Austria, the brand also operates production plants in the United States, Poland, China, and Brazil. Blum is a family-owned company with a global presence, but it is not of German origin.
Myth #8 – Does any brand sell Blum products under their own brand name?
Fact: Blum has had various distributors in the past. However, the Austrian manufacturer of furniture fittings now has a wholly-owned subsidiary in India – Blum India Pvt. Ltd. Therefore, Blum products are sold directly through authorized distributors and dealers under the Blum brand name. This guarantees that customers receive genuine Blum products known for their quality and performance. It is important to purchase Blum products from authorized sources to guarantee authenticity and access to manufacturer support and warranties.
Myth #9 – Blum’s after-sale service is not available in all countries
Fact: Blum maintains a steadfast commitment to delivering outstanding global after-sales service. While service availability may differ in certain regions, Blum consistently extends its service network to encompass more countries and areas. Customers can easily reach out to Blum’s dedicated customer support team. They can also visit their website to seek information regarding after-sales service in their specific locale. This proactive approach ensures that Blum remains dedicated to meeting the diverse needs of its customers across the world, regardless of geographic differences in service accessibility.
Myth #10 – Blum only makes products for kitchens
Fact: While Blum is renowned for its kitchen hardware solutions, its product range extends well beyond this domain. Blum’s versatile hardware fittings find applications in bathrooms, hallways, bedrooms, offices, and various furniture items. Their innovative solutions enhance functionality in diverse environments, crafting efficient and practical spaces beyond just kitchens. Blum’s wide array of furniture fittings & accessories include lift systems, hinge systems, runner systems, box systems, and much more.
Conclusion
Blum remains a brand synonymous with innovation and excellence in the furniture hardware industry. These facts debunk the myths, reaffirming Blum’s position as a reliable and accessible choice for enhancing the functionality and aesthetics of furniture and cabinets, not only in India but around the world. Blum’s commitment to quality and customer satisfaction continues to shine, making it a brand worth considering for any furniture project, whether big or small, residential or commercial.
