The water heating industry in India is fast growing, with millions of units sold annually to cater to the hot water demands of residential, commercial, and industrial sectors. India is one of the largest water heating markets worldwide. In this edition of Channel Partners Talk with BuildingandInteriors, we spoke with Sachin Talreja of Sachin Light House, Bangalore, Karnataka. Being one of the leading Racold water heater dealers in Bangalore, he shares the exciting evolution of his company, his experience selling water heating solutions, the unique challenges of the Bangalore market, and his relationship with a leading name in the industry – Racold.
About Sachin Light House
Sachin Light House started as an electrical outlet in 1965 that later became one of the most prominent decorative lighting service providers. After their success, they began expanding their product portfolio to include water heaters, kitchen appliances, and more. They majorly sell their products to other businesses like stores and builders. Providing high-quality products and after-sales services to customers is their top priority and the secret behind customer retention and satisfaction.
Bangalore market: The current scenario from the perspective of water heater dealers
Most of our customers in Bangalore are well-informed; they generally do their own research and come in with a good idea of what they want. As water heater dealers, we sometimes encounter cases where customers have read up on solutions that are available in Europe, and they want to incorporate that into their house. However, those solutions are not compatible with the climatic conditions, infrastructure, and government regulations of our country. In that case, we have to inform them that these solutions are not feasible and recommend alternatives to meet their needs. In fact, we have noticed that consumers are going beyond traditional water heating solutions; they also want to incorporate luxury solutions such as body showers and Jacuzzis. Moreover, they are becoming proactive as many customers come to us at the designing stage because they want to know how to properly install their desired products.
Innovative marketing efforts by Racold
Racold understands the minute requirements of the customers. Water heater dealers in Bangalore know that the customers want catalogues to look at to truly understand the products. Racold provides us with several collaterals such as catalogues, leaflets, etc. for all my dealers, architects, and interior designers. This helps customers understand the details of each product and what they have to offer. Furthermore, Racold also provides dummy products so that consumers can experience the look and feel of the product before purchasing. Racold has also created videos which we use for product marketing as well as awareness.
Reasons behind the remarkable brand loyalty of Racold in Bangalore
Racold has worked tirelessly to build a strong brand loyalty in Bangalore. First of all, their failure rate is exceptionally low and that alone speaks volumes about the reliability of their products. Furthermore, the brand’s focus on innovation is apparent as they consistently introduce new products including green solutions that cater to the evolving needs of the consumers. The Omnis range, for example, offers advanced features like digital touch panel, voice control, and Wi-Fi connectivity which makes it compatible with the concept of smart homes. Additionally, their products are ideal for Bangalore as they can work well despite the widespread use of hard water in the region. One of the biggest reasons behind their brand loyalty is their outstanding post-sales service. The brand’s service centre promptly addresses any complaint raised.
Association with Racold
Being a prominent brand name, I was already aware of the quality of products and services provided by Racold. I also knew that they treat their channel partners exceptionally well since they have had long-term associations with their partners going back decades in some cases. Furthermore, I was impressed by their focus on water-heating solutions. I believe that brands that focus on one type of solution deliver amazing products in their area of expertise. Therefore, I grabbed the opportunity to become a dealer for Racold.
Post collaboration: The exciting journey with Racold as a member of their team of water heater dealers
The collaboration turned out to be beyond our expectations. Racold not only provides exceptionally professional services, but they also add a personal touch to their handling with channel partners.
Their managerial, technical, and sales teams are just a call away, which makes it very easy for us to communicate with them. Recently, Racold invited us to Pune for their product launch event where they showed us their latest product ranges that enhanced our knowledge of their portfolio. The meeting has made me better equipped to answer any questions that my customers may have for me. This is especially useful in a place like Bangalore because the average customer here is quite knowledgeable.
To get in touch with Sachin Talreja, Sachin Light House, Bangalore, contact below:
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