REHAU, a prominent manufacturer of polymer-based products and solutions in India, has set a target to provide training to more than 2,000 carpenters through its ‘Carpenter Meet’ program in the current year. The company is striving to reach carpenters from approximately 80 cities nationwide within the next six months for their skill enhancement. This initiative, with a presence in over 2,500 retailers across India, highlights the brand’s dedication to equipping its carpenter partners to deliver the highest quality to their end customers.
Empowering carpenters in the unorganized Indian furniture market
In India, more than 70% of the furniture market’s total value remains unorganized. To make a substantial impact in the market, it is crucial to collaborate with carpenters, who directly influence customers’ decision-making and product quality. Ensuring skill enhancement by providing carpenters with the right information and tools is essential for bringing the latest developments to end customers. With this program, REHAU’s goal is to educate carpenters in India about Edgeband, a solution that enhances the appearance and durability of furniture while increasing carpenters’ productivity. Furthermore, RAUKANTEX UPVC Edgeband offers a range of colours that match those of India’s leading laminate manufacturers and is available in various sizes. REHAU will also cover how its product range aligns with the latest industry trends and best practices, building the necessary expertise for implementation.
Explaining why REHAU established the program to enhance the skills of carpenters, Bhavana Bindra, MD, REHAU SOA, said-
“Carpenters are the backbone of the furniture industry and a major driving force throughout the sector’s whole value chain. With a steadfast commitment to enhancing and refining their capabilities, REHAU is orchestrating specialized gatherings throughout India. REHAU’s Carpenters Meet serves as a platform dedicated to fortifying their insights into emerging trends and product applications, empowering their growth and fostering competitiveness within the market. Concurrently, the event acquaints them with REHAU’s comprehensive offerings, consolidating the brand’s status as a ‘one-stop solution’ within the furniture sector. As REHAU commemorates 25 years in India, our trajectory of growth is intrinsically linked to the advancement of the individuals who constitute the driving force of the furniture industry.”
“Carpenter Meet” – Enhancing product knowledge and skills
At these gatherings, REHAU introduces carpenter communities to its products, including Edgeband, Polymaster Adhesives, Masking Tape, Roller Shutters, and Plinth systems. These products have already gained a positive reception in the domestic market, and REHAU utilizes the platform to actively train partners on their applications and unique selling points. For instance, the Edgeband range offers a variety of colours, sizes, textures, and patterns and comes in different roll sizes. REHAU designed its Polymaster adhesive with an integrated nozzle opening for easy dispensing and waste minimization. Carpenters will also receive training on other products essential to their daily operations. This includes REHAU masking tapes that provide excellent adhesion to furniture surfaces and leave no residue when removed. Ultimately, empowering partners to offer suitable products and applications is the key to ensuring customer satisfaction.
About REHAU
REHAU is a German family-owned business, that started operations in 1997 in India. The company set-up its first manufacturing facility in Pune, Maharashtra and has continued expansion since then. As a leading polymer-based solution provider for various industries such as Furniture, Industrials, Construction and Automotive, REHAU has focused on innovation to offer quality and sustainable solutions across each of its product lines. Backed by the German engineering capabilities, advancing manufacturing technologies and thus the products themselves has been the key to success for REHAU. REHAU is acknowledged as a leader not only for Edgebands, but also for Solid Surfaces, pre-laminated Boards, Laminates, Radiant heating and cooling solutions, etc.
