The newly introduced visual identity system embraces a dynamic and modern brand appearance, embodying progress and aligning seamlessly with the expectations of discerning Siemens consumers. This updated design adopts a sleek and vibrant colour palette, featuring deep blue, pure white, and the iconic Siemens petrol, amplifying the brand’s commitment to a future-oriented approach. Through the strategic use of typography and imagery, the design now mirrors the brand’s dedication to progress and forward-thinking, creating a transformed visual world that is urban, sleek, active, and authentic, showcasing unique and remarkable personalities.
Consumers can immerse themselves in the revitalized design after Siemens rebranding at various retail touchpoints and experience centers in India. With a brand purpose centered around “empowering ambitions,” Siemens Home Appliances seeks to redefine the landscape of home appliances. The brand is resolute in providing intelligent solutions that not only fulfill consumer needs but also delight and inspire. Siemens’ refreshed brand is ready to make a lasting impact on the premium home appliance market in India.
BSH Home Appliances recently introduced the groundbreaking iQ700 range of built-in ovens under the Siemens brand in India, setting a new standard for the future of cooking. A notable feature is the integrated camera, a first in the industry, allowing users to select the browning level according to taste and preference. The Home Connect feature simplifies users’ lives with a range of innovative features integrated into the oven. Tailored for smart Indian households, consumers can effortlessly control oven programs through voice commands, smartphones, tablets, or the touch display via the Home Connect App. The oven’s menu boasts a high-resolution TFT-Touch display, an industry first with the largest oven display, offering easy-to-use navigation on the high-contrast colour screen.
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