REHAU’s first Experience Centre in Noida – Grand opening & product launch

REHAU proudly marked a new chapter in its growth story with the inauguration of its first-ever Experience Centre in Noida. This milestone not only stands as a symbol of REHAU’s expansion into the Delhi-NCR region but also shows its commitment towards innovation in new technologies and excellence in quality and performance. The launch of the Noida Experience Centre also witnessed the reveal of REHAU’s latest product – the “RAUVISIO riviera” which is a high-quality acrylic laminate collection.

RAUVISIO riviera unveiled at the REHAU Experience Centre launch for its expansion in Delhi NCR region
Rafael Daum, CEO, Asia Pacific with Manish Arora, VP, Furniture Solutions unveiling “RAUVISIO riviera” at the launch of the Noida Experience Centre

The Noida Experience Centre occupies an area of over 4,200 square feet and stands as a beacon of modern design along with practicality. The centre displays an impressive and larger-than-life interior including state-of-the-art display areas and interactive zones that display REHAU’s comprehensive line of products. The visitors also get a chance to explore the meticulously designed spaces that contribute to REHAU’s commitment to quality, style and performance.

Rafael Daum, CEO of REHAU Asia Pacific, commented on the opening-

He expressed joy at the inauguration of the Noida Experience Centre and said that the launch is a major milestone in REHAU’s global expansion strategy. According to him, the Noida Experience Centre is not just a showroom but proof of REHAU’s dedication towards innovation and customer engagement. Lastly, he said that the Experience Centre shall offer an immersive experience in order to improve REHAU’s global footprint and connect more deeply with its partners and clients in the region.

Faiz Ahmed, Director of REHAU India, remarked-

He spoke positively about the inauguration saying that the Noida Experience Centre is going to be a game-changing moment for the company. It shall serve as a central point for collaboration of stakeholders as well as inspiration. It shall be a platform where innovative solutions will be displayed in a setting that showcases REHAU’s brand ethos. The launch also highlights REHAU’s dedication and commitment towards expanding its reach and promoting meaningful engagement with its key stakeholders.

Manish Arora, VP – Furniture Solutions, REHAU SOA, expressed his opinions-

He was very enthusiastic about the launch. Moreover, he said that the “RAUVISIO riviera” acrylic laminate collection is the peak of design and innovation. He further added that with the top-notch, unbeatable versatility and elegant finishes, this collection is set to create a major impact in the interior design industry. Lastly, he spoke about how thrilled the entire team of REHAU was to unveil the Noida Experience Centre and they look forward to seeing how it transforms spaces across the region.

Highlights of the launch event

RAUVISIO riviera in a kitchen - acrylic laminates by REHAU
Riviera acrylic laminates instantly elevate the look of kitchens

At the launch, REHAU displayed its acrylic laminate collection – “RAUVISIO riviera”. This was the main highlight of the event. The laminate collection is inspired by the calming beauty of coastal landscapes and mixes bright colours with elegant finishes that transform any interior space and promote an engaging living experience. The “RAUVISIO riviera” is available in many attractive shades including Shitake, Biscotti, Pearl Grey, and Pink Oyster. These laminates are available in both matte and glossy variations. By combining beautiful visual appeal along with highly efficient practical usage, the “RAUVISIO riviera” collection is scratch-resistant and easy to clean and maintain. It is also simple to install without requiring any specialised machinery. Thus, this combination of features sets a new standard in laminate design.

Impact of the launch of the Noida Experience Centre

The Noida Experience Centre will make a big difference for REHAU’s customers by providing them with a top location to discover and interact with its products. The centre will likely attract more attention and open up new business opportunities, especially with architects and designers. This will help strengthen REHAU’s reputation as a leader in the industry, and promote its expansion across the Delhi NCR region making it easier for people to see why their products stand out.

About REHAU

REHAU, a German-based company set up in 1997 in India, is a top supplier and manufacturer of polymer-based solutions in the global furniture industry. It has a consolidated manufacturing facility in Vadodara where it uses advanced German technology to specialise in a wide variety of products and solutions including uPVC Edgebands, solid surfaces, pre-laminated boards, laminates, and underfloor heating and cooling solutions. Renowned all over the world for its commitment to quality and innovation, REHAU aims to exceed the expectations of its customers with every product it creates.

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Arushi Raghuvanshi

Arushi is a writer with a legal background. Her work reflects not just her expertise but also her genuine curiosity about the ever-evolving world of architecture, interior design, and building materials. With an ability to analyse the intricacies of various subjects, she enjoys exploring new trends.

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