On December 22, 2022, the Crown Corporation of British Columbia, Forestry Innovation Consulting India Pvt Ltd, commonly known as Canadian Wood, held a seminar on “Creativity with Wood” in Jaipur. The organization manufactures and encourages the use of certified seasoned wood species from Canadian forests in British Columbia (B.C.). It brings together project management consultants, architects, interior designers, and original equipment manufacturers (OEMs) to talk about the rising trend of employing wood in inventive and imaginative applications.
About the seminar
Mr. Pranesh Chhibber, Country Director, Canadian Wood, gave a welcoming statement and message to set the tone for the event, which was then followed by presentations from eminent speakers. The founder of Wheaton Design Pvt Ltd, Mr. Samiir Wheaton, spoke about the advantages of Canadian Wood and how businesses heavily rely on automation that reduces the need for labour. Mr. Shrey Tiwari, an architect of Design Tellers, discussed his proposal for the Candrol Centre of Oncology. The Director of Dileep Industries Pvt Ltd, Mr. Vinod Baid, shared insights on the rise in demand for certified and sustainable wood species. Mr. Arif Moosa, Manager of Marketing at Canadian Wood, expertly moderated the discussion. Mr. Rambeer Singh Yadav, Assistant Director of Business Development, offered a vote of thanks at the end.
Speaking about enabling creativity with wood, Mr. Pranesh Chhibber, Country Director, Canadian Wood, said –
“Canadian Wood focuses on educating the market about the application of wood. We put customers in touch with buyers to ease the process and enable creativity. Canadian Wood is easy to use, seasoned, and comes from highly matured trees. Additionally, in India, the manufacturing industry was highly unorganized and fragmented. Now, it is getting back on track, via standardized protocols. We are reaping the benefits of seasoned and graded wood.”
Mr. Samiir Wheaton of Wheaton Design Pvt Ltd said –
“We prefer Canadian Wood because they are high in quality, sustainable, and cost-effective. This allows us to be creative with the wood as well as design and helps us attract more customers. Earlier, there was more focus on European designs but with modern trends and aesthetics, people are now moving to trendy designs in terms of new colours, and seamless application of wood that will help them to create such designs.”
Mr. Shrey Tiwari of Design Tellers, talking about creativity with wood said –
“Canadian Wood is an amazing choice as it is easy to use, genuine, dimension specific, consistent, and standardized! We are always looking for experimenting with the wood in terms of creativity and now the demand for wood has been increasing day by day.”
Mr. Vinod Baid, Director of Dileep Industries Pvt Ltd said –
“Nowadays, the demand for wood to manufacture furniture is getting higher and requires faster mechanisms in place hence we chose Canadian Wood. Canadian Wood is prompt in delivery and the texture is always genuine. It is also dimension specific in shape and size. Hence, it reduces the quality check time and the output is always consistent”
FII heavily promotes creativity and manufacturing with wood through the use of five wood species that are sustainably maintained from B.C. Canada. Each of these five species – Douglas fir, western hemlock, western red cedar, yellow cedar, and spruce-pine-fir (SPF) – is advised for different applications. These species are accessible in 23 locations throughout India thanks to a strong network of 40+ stockists.
For any further inquiries, contact Mr. Arif Moosa:
- Phone: +91 9892904848
- Email: arif.moosa@canadianwood.in
