Retailer Talk (Heat Pump, Bath Fittings & Sanitaryware Dealers in Ludhiana) – Stylish Bath

Sustainability and green building solutions have become crucial to our long-term survival and to securing a good quality of life for future generations. The present conditions warrant immediate intervention from people in every sector that is currently contributing, directly or indirectly, to environmental pollution. In this edition of Retailer Talk with BuildingandInteriors, we invited Mr. Pankaj Jain of Stylish Bath, one of the most well-established and trusted bathroom fittings and sanitaryware dealers in Ludhiana. He shares the valuable insights and experience he has earned over the years as a dealer in Ludhiana where he lays emphasis on the need for sustainability and how market leaders, such as Stiebel Eltron are responding to this pressing need.

Mr. Pankaj Jain – Sanitaryware dealer in Ludhiana

Stylish bath is a 55 years old company. My father, Mr. Virinder Jain, started this business under the name of “Stylish Sanitary Engineers” and after I joined the business, we started a new store in the name of “Stylish Bath” in 1998. We expanded our business further and added another store for European and Italian kitchens, wardrobes, and surfaces.

In Ludhiana, as dealers, we offer a plethora of solutions including modular kitchens, tiles, wooden floors, water heating, bath fittings, and sanitaryware wellness. We mainly focus on providing premium and innovative products. Our team has about 70 people and our clientele is around Punjab and Chandigarh. We are mostly dealing with clients from northern states.

Brand associations and product selection as trusted sanitaryware dealers in Ludhiana

In the last 50 years, we have built a strong name in the industry as sanitaryware dealers in Ludhiana. Our clients have immense faith and confidence in us. Therefore, we select our brands with great care and caution. The first thing we focus on is the product they manufacture. We look at several factors including design, technology, competitive edge, shelf life, functionality, and how it fits into the practical aspect of everyday life. Moreover, the product should also suit our taste. We enjoy selling a product only when it has satisfied this indispensable criterion. While it is easier to sell products from well-known brands, our first priority is the product that we will sell to our clients.

Sustainability and the current market scenario

Being a sanitaryware and bathroom fittings dealer in Ludhiana, I have observed that there is a big awareness gap. Those of us who are conscious of the desperate need for sustainability are concerned about it and are trying to take action in our own personal capacity. However, even some dealers do not possess the necessary awareness about what they are selling and how it is impacting our planet. First of all, we need to transform the mindset of the general public and make them understand the gravity of the situation and then we need to ensure the proper implementation of environmental laws. That alone with create a big difference in the coming years.

Also, there is a general lack of awareness about sustainability and green solutions even among the premium clientele. In fact, very few designers really want to promote the concept of green building or construction. I believe that for this concept to actually gain traction and become mainstream, the demand for green solutions needs to arise from the client.

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The same lack of knowledge can be seen amongst the sanitaryware dealers and manufacturers in Ludhiana and the world over as well. While there are several European brands that have begun focusing on sustainability, in India, there is still a knowledge and awareness gap that needs immediate intervention.

Our association with Stiebel Eltron

We started our association with this brand 4 years back, and the kind of satisfaction we get in explaining this new technology to designers and clients is unmatchable and indescribable. As a sanitaryware and Stiebel Eltron products dealer in Ludhiana, it’s truly exciting knowing how technologically advanced their products are and how they make a meaningful difference in the life of the end consumer as well as how good it is for the environment. We really appreciate the product line and the thought process of the brains behind this brand who are working for the benefit of the present and future generations. Furthermore, they have an impressive installation process and impeccable post-sale customer service. This work ethic has been a major reason behind their success and other companies ought to study their business model if they wish to survive the competition.

I have been to their factory and corporate office in Germany. We are amazed to see that the company is focussing on producing energy from air, ground, and water. Furthermore, the whole corporate office is a self-sustained building that produces more energy than it consumes. In fact, the company produces heat pumps which are the most energy-efficient water heaters in the world and produces energy from the air. Moreover, the company works on radiant heating and has employed a ventilation system that minimises the loss of energy by up to 10%. They are making a true contribution to our society and I urge manufacturers all over the world to adopt business practices that work towards the benefit of our planet.

Price to performance ratio and the consumer preference

One thing I have learned about consumer preference as a sanitaryware dealer in Ludhiana is that even if your product is expensive, it will be lucrative if it is worth the investment. For example, the Stiebel Eltron heat pump is more expensive than the low-efficiency alternatives available in the market. However, the Stiebel Eltron heat pump proves to be a cost-effective investment because it consumes three times less energy which is much more efficient than any other product available in the market. This, coupled with their unbeatable customer service, is what makes Steibel Eltron a successful market leader.