RAUKANTEX by REHAU – the product that defines the edgebanding solutions in the global furniture industry has turned 50. On this important landmark, Ms. Bhavana Bindra, Managing Director, REHAU South Asia has expressed her gratitude and acknowledgment to the industry stakeholders for making RAUKANTEX a great success.
Speaking exclusively to BuildingandInteriors, Ms.Bindra talked about the long and successful journey that the range has covered. RAUKANTEX edgebands have been a preferred solution for quality-conscious OEMs, distributors, retailers, and specifiers.
RAUKANTEX – Ably supported by business associates
Said Ms.Bindra, ‘We have had the privilege of working with the right channel partners and distribution network to retain the number one position in the industry. I am pleased with the partnerships we have developed that have enabled us to build a strong ground. Being a B2B business, we cater to the extensive demand of our customers through OEMs and dealers. We are extremely happy to have reached this milestone together with our business associates. The 50 years for RAUKANTEX have seen many milestones to this day. These edgebanding solutions have, over the years, emerged as a perfect choice to address the requirements of our valued customers.’
The product advantages
RAUKANTEX has undergone many advancements in its life cycle. The current invisible joint technology which is RAUKANTEX Pro – Zero Joint edgebands, developed by REHAU has taken furniture manufacturing to an altogether different level.
It is a perfect solution for kitchen cabinets, cupboards, table edges, and countertops in offices. Also, it enhances the interiors of any home and offers high-levels of aesthetically pleasing environment for the users. Moreover, these are Child-friendly, Pet-friendly, Eco-friendly, Non-Toxic, Anti-Bacterial, Anti-Fungal, Heat Resistant, and DOP Free.
RAUKANTEX – Designer’s delight
With over 1000 + designs RAUKANTEX edgebands include everything you need to create stunning furniture and interiors, from solid colours and decorative designs to glass effect, metal effect, translucent and 3D looks. All are available for use with traditional primer or as invisible-joint edgebands. Innovative strength is an important driver behind RAUKANTEX, and the excellent partnerships the brand keeps with all influencers involved.
Growth focus – India
REHAU’s commitment to India began in the year 1997. REHAU set up its first manufacturing facility in the country at Pune. It was set up not too soon after establishing its Sales office in the country. Currently, with three plants across the country and four offices, REHAU has been constantly looking to augment its presence in the region ensuring the production of goods for the Indian market, while also catering to exports. South Asia, especially India, is one of the most dynamic regions in terms of potential for growth and innovation for REHAU.
For REHAU, making in India has been part of the strategy for the region. Moreover, it shall continue on the same. The brand has been Affordable, Durable, and Fashionable and now the focus is to make it “Available” at every retail counter across the country.