STIEBEL ELTRON India opens its first International Display Centre in Pune

stiebel eltron display centre with green technology and other products


STIEBEL ELTRON India has opened its first state-of-the-art International Display Centre at Pune. In addition, the Live Display Centre introduces the concept of a “Home of the Future”. Here, people may interact with objects in a real home ambience. The company has expressed its commitment to Indian stakeholders- trade partners, architects, designers, MEP consultants, Green technology professionals, and end-users. Moreover, STIEBEL ELTRON has provided them with a fantastic opportunity to try out the products.

The Display Centre also serves as a knowledge exchange centre, with the goal of raising awareness of the brand’s concept of “Sustainable Comfort through Technology.” Thus, the fact that quality means satisfying the needs and expectations of consumers is stressed at this Center, and that the benefit to customers and their contentment are the primary measures of the products.



Many award-winning STIEBEL ELTRON products are featured in the “Home of the Future” display centre including the world’s first fully electronically controlled tankless water heaters suitable for all shower sizes, and storage water heaters that provide domestic hot water convenience and quality with German engineering and Green technology.

STIEBEL ELTRON was one of the first to conceive, develop, and produce the most efficient and sustainable products like-

  • Heat pumps
  • Ventilation systems with 90% heat recovery as well as no indoor energy wastage for comfortable breathing
  • Inline water filters with no power use as well as water waste
  • Room heaters
  • Radiant heaters for artistically traditional and modern homes, especially for exceptional comfort
  • Indoor as well as outdoor radiators with IR for balconies and club areas
  • World’s quietest hand dryers with patented design

Thus, it is the first company to introduce European standards. So, one can truly experience the meaning of a “Sustainable Future “ in the “Home of the Future” display centre.



About the Company

STIEBEL ELTRON is based in Holzminden, Germany. With 100 years of expertise, the company is a leading manufacturer of home comfort and renewable technology products. Also, it showcases futuristic technology for more comfort, convenience and higher efficiency.

It is one of the world leaders in the fields of building services and renewable energies.

STIEBEL ELTRON is a “Green Tech Company” focusing on Green technology practices. Electricity is the energy source of the future. Green electricity from the sun, wind and water power is regenerative and environmentally friendly. The company develops as well as produces electrically run heating and ventilation systems that are environmentally friendly and highly efficient.

The product portfolio comprises green technology solutions for electrically powered room and space heaters, domestic hot, ventilation, water purification and hand dryers. STIEBEL ELTRON is a European market leader for heat pumps. Also, it leads the domestic hot water as well as heat pumps for heating and cooling via the underfloor heating market. They also have a wide offering of central and decentral ventilation systems with highly energy-efficient heat recovery, providing cost savings for consumers while protecting the climate at the same time.


Mr. Sandeep Surana, Managing Director, Stibel Eltron India on the Display Center


Mr. Sandeep Surana


B&I: What has been the idea behind the Pune Display Centre? Are you looking at a virtual tour of this centre, for audiences in other parts of India?

SS: Today, consumers buy an experience and not just a product, which is the primary focus of our display facility. The Display Centre is basically a concept store, a one-stop place for architects, interior designers, MEP and Plumbing consultants, business buyers as well as homeowners to get a real-time experience of the entire product portfolio on offer from the company. The display centre underlines our serious commitment to serving the consumers in India and SAARC region, enhancing brand familiarity and overall bringing to the fore; advancements taking place in this category. We are bringing people from various parts of the country to experience the range in an International ambience in a world-class commercial centre, the WTC.


B&I: Which other cities would be getting similar displays?

SS: The long-term vision is to have such display centres in the capital cities or Metro cities in each of the remaining regions in the country – North, South, Central, East, and North East.


B&I: Stiebel Eltron has some of the top distributors and dealers in India. What is the count as of today and what is the target for the next 1-2 years? Any new regions that you would be opening up Display Centres in India?

SS: We are currently represented in most of the markets across India with a POS presence in more than 100 stores. The efforts over the next 1-2 years would be to increase penetration in tier 3 and Tier 4 markets and to cover the balance pockets of business in Tier 2. The new regions we will be opening very soon are Nepal, Bhutan, Sri Lanka, and the Maldives.


Architects and Consultants are especially invited to visit this Display Centre.

Interested in experiencing the products in a real home ambience?

Call: +91 9765448722

Email: vs.proeltron@gmail.com



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