Godrej & Boyce, the Godrej Group’s flagship firm, announced today that its business, Godrej Locks, would mark the fifth year of Home Safety Day on November 15, 2021. To commemorate the occasion, Godrej, a brand synonymous with India’s trust, quality, and safety, has teamed with Liberty General Insurance Ltd. to provide customers purchasing Godrej door locks burglary insurance up to INR 1280 Cr. The company urges citizens to be proactive and stay protected against threats such as robberies and burglaries with this project.
Customers who purchase superior safety strength Godrej Locks, such as the Advantis digital door lock range and the newly launched Spacetek Pro- the first digital lock designed and manufactured entirely in India, as well as Pentabolt Aries, Pentabolt EXS+, Altrix, and Astro, can take advantage of this offer. To avail the benefits, scan the QR code on the packaging.
Following that, the customer must submit a legitimate invoice with GST to activate the insurance. The validity of the insurance would be 1 year from the date of activation and the insurance value will be 20 times the MRP of the lock purchased. Customers who encounter a burglary at home or a lock break-in can file a claim for the insurance. In order to collect insurance after a break-in or burglary, the customer/victim must present a valid copy of the FIR. The insurance policy also covers the loss of jewellery and high-end items. With the combination of the superior technology used in Godrej door locks and the insurance being offered, Godrej Locks aims to make the homes of customers safer by offering them an impregnable layer of safety, thus making Godrej door locks an essential home safety product.
Commenting on the Home Safety Day and collaboration with Liberty, Mr. Shyam Motwani, Executive VP & Head of Business, Godrej Locks-
“Godrej Locks has always been at the forefront of imbibing home safety among citizens. We have been the preferred choice for numerous homemakers, providing them with safe and quality products for decades. On the occasion of Home Safety Day, we are glad to tie up with Liberty General Insurance Co. Ltd. and provide an additional layer of home safety to our customers as well as a holistic and well-rounded bundle of protection. With this collaboration, the business expects to increase their sales by 30% of the superior safety strength locks of Godrej and impact over 50,000 households in India.”
On the collaboration, Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance Co. Ltd. said-
“In today’s world full of uncertainties, an insurance cover has assumed far greater significance than ever before. With this partnership, we aim to reduce any insecurity a customer might have about safeguarding their homes from unfortunate burglaries. We, at Liberty General Insurance, believe that progress happens when people feel secure. So, through our partnership with Godrej Locks we aim to provide protection for the unexpected, delivered with care.”
Image Source: godrej.com
Godrej Locks introduced Home Safety Day in 2017 to raise awareness about the importance of establishing safer homes among residents. The firm has continued to introduce new ways to raise awareness about home safety among our country’s citizens since then. According to a Godrej Locks survey launched last year, 85% of cops agree that there is a need to raise awareness about better home safety technology. Acknowledging the issue, Godrej Locks partnered with Liberty to incentivize customers who take proactive steps towards making their homes safer. Currently, a similar format is exercised by insurance companies for health insurance. However, home insurance has never been based on the initiatives taken by a homeowner to make his home a safer place.
Customers can avail Godrej Locks and Liberty insurance voluntarily based on their preferences and interests. Customers can contact Liberty General Insurance Co. Ltd. directly if they want to extend their insurance. The partnership between Godrej & Boyce and Liberty Insurance will be effective from November 15, 2021, until November 14, 2022.
About Godrej Locks
Godrej Locks, the business unit of Godrej & Boyce, is a 123-year-old leading manufacturer of innovative locking devices. Since its inception in 1897 by Ardeshir Godrej, the name ‘Godrej & Boyce’ has become synonymous with trust, protection, and integrity. From the first Anchor branded lock in 1897 to the first-ever spring-less lock in 1907, to the iconic ‘Navtal’ in 1954, and to the postmodern biometric locks, Godrej has set every benchmark in the locks industry. Over the years, Locks and Architectural Hardware & Fittings have changed in form, function, and scope of application. But one thing still remains the same – the solid stamp of trust and reliability. Godrej Locks adhere to global quality norms and hold ISO 9001, ISO 14001, and OHSAS 18001 certifications.
With their locks reaching several countries around the world, the brand has come a long way. It delivers world-class smart locking solutions, therefore revolutionizing the very perception of a locking device. From functionality at entry and exit points to a proud pause at the doorstep, the journey has been excellent.
*The featured image used in the article is from godrej.com
