In the past 3 years, the world has reset its lifestyle button in many ways. One of which has been a significant shift toward sustainable living. Consumers, whether eco-conscious or not, want to incorporate nature into their homes to create balance in an increasingly urbanised environment. According to UN forecasts, the rate of urbanisation will be 68% by 2050. Thus, it’s evident why architects and real estate developers are continually developing projects and modern ideas based on biophilic design. This includes incorporating elements such as plants and the use of natural lights and sustainable wood species, ventilation, and water. As a result, not only health and quality of life improve but also energy costs minimize. Wood products made out of sustainable species sourced from Canadian forests are very versatile.
With an all-time high environmental awareness and an increasing emphasis on biophilic designs, Canadian Wood products are leading the way globally, and in India, as it makes extensive use of sustainable and natural resources like lumber. It is not just valued for its aesthetic qualities, but also for its engineering as well as health benefits. Moreover, Canadian Wood provides a wide variety of wood species, including Western Hemlock, Douglas Fir, etc.
Forestry Innovation Consulting India Pvt Ltd (Canadian Wood)
Forestry Innovation Consulting India (Canadian Wood) is a crown agency of the government of British Columbia (B.C.), the westernmost province of Canada. Its mandate is promoting wood products from B.C. Canada as well as positioning it as a global supplier of high-quality, environmentally responsible Canadian wood products from sustainably managed forests. This is done by raising awareness and disseminating education through information and technical support on the vast array of timber products available from British Columbia, Canada. In order to make its activities more accessible to its target audience worldwide, Canadian Wood established its brand and logo in 2013.
How does the versatility of Canadian Wood species provide the brand with a competitive advantage?
Sustainability quotient
The wood is supplied from British Columbia’s renewable and certified forests that are managed and monitored in an environmentally sustainable manner while adhering to strict forest rules. Products made from these harvested forests require little energy from fossil fuels. Moreover, they are known to store carbon and keep it out of the atmosphere.
Varied wood species offerings
Canadian Wood provides a wide variety of wood species, including Western Hemlock, Douglas Fir, Yellow Cedar, Western Red Cedar, and Spruce-Pine-Fir (SPF). Each one has its own unique characteristics. This makes it suitable for a number of applications ranging from structural to furniture, door frames to artifacts.
Durability & resilience
Timber homes and buildings excel at durability and resilience. In terms of thermal resistance, timber homes offer 400 times more resistance to heat than steel. They have also been proven to endure natural hazards like earthquakes, high winds, and termites. Moreover, wood has a high concentration of organic substances like extractives that prevent rot and decay.
The “feel-good” component
Apart from being one of the most soothing aesthetics to the eyes, wood decor in any space states to have a positive impact on the mind and body of its occupants. In addition to reducing stress levels, the warm ambience of wood accents/ decor boosts optimism, productivity, and healthy emotional life. When designers consider acoustics, the experience enhances even more thanks to the sound-absorbing properties of wood.
Tech-friendly wood species
Taking research and technology hand-in-hand, the Canadian forest industry continues to address environmental issues. This has made it possible to find solutions to problems like fibre loss during harvesting and manufacturing processes and find a way to use energy derived from residuals like bark and sawdust. Moreover, it has also made it possible to use smart fire protection technologies to make timber structures fireproof.
Therefore, Canadian Wood believes in sourcing wood sustainably as well as giving back to the environment for every tree harvested.
