Retailer Talk (Heating Solutions, Bath Fittings & Sanitaryware Dealers in Calicut) – Kurikkal Ambiente

Mr. Faizal Kurikkal, MD Kurikkal Ambiente, sustainable building materials, sanitaryware dealers in Calicut
Mr. Faizal Kurikkal, MD Kurikkal Ambiente, sustainable building materials, sanitaryware dealers in Calicut

Retailer Talk with BuildingandInteriors presents an exclusive conversation with Faizal Kurikkal, Managing Director of Kurikkal Ambiente. He is one of the leading sustainable building materials, bathroom fittings, and sanitaryware dealers in Calicut. As a prominent dealer in the industry, Kurikkal brings with him a wealth of expertise and insights into the evolving world of design and sustainability. With a commitment to offering top-notch products and staying ahead of industry trends, Kurikkal Ambiente has become a trusted name among clients seeking innovative and eco-friendly solutions. 

In this interview, we delve into Faizal Kurikkal’s perspective on the future of sustainable building materials. We also explore how retailers like Kurikkal Ambiente are playing a vital role in promoting their use. Being a prominent Stiebel Eltron retailer, he has a keen eye for functional yet aesthetic designs. Moreover, he shares his thoughts on striking the right balance and meeting the growing demand for eco-conscious products.


Mr. Faizal Kurikkal, MD Kurikkal Ambiente, sustainable building materials, sanitaryware dealers in Calicut
Faizal Kurikkal – Prominent dealers of bath fittings and sanitaryware in Calicut


Kurikkal Ambiente – Business timeline 

Our journey began in 1981 with the launch of Oriental Trade Links. It was the first exclusive showroom for sanitary ware in the Malappuram district. This marked a pioneering milestone in our business legacy. In 1986, we expanded our presence with the launch of the Kurikkal Pipeline, further establishing our influence in the industry. Next, in 1995, we introduced Kerala’s first water tanks, Tank O Man and Polaris, reflecting our commitment to innovation and cutting-edge solutions. These product launches set new standards in the market and showcased our forward forward-thinking approach. 

Building on our success, we took a significant leap in 1998 by opening our first showroom in Kozhikode, the trading capital of Malabar. This expansion solidified our position as a market leader in tile, bathroom, and kitchenware sales as well as distribution in Northern Kerala. In 2015, we continued to evolve and meet the growing demands of our customers by introducing Kurikkal Ambiente, a one-stop store offering a wide range of tiles, and kitchen and bathroom solutions. This grand entry into the market reaffirmed our commitment to delivering quality products and exceptional customer service. So, we take immense pride in our accomplishments and are excited about the future possibilities that lie ahead. 


Kurikkal Ambiente’s excellence-driven philosophy to becoming renowned sanitaryware dealers in Calicut

At Kurikkal Ambiente, the creative process is driven by a customer-centric philosophy and a commitment to delivering high-quality design solutions. We prioritize exceeding customer expectations in terms of product quality, affordability, and service. Our mission is to uphold principles and values while continuously improving and bringing innovative products to the market. We aim to ensure customer satisfaction, build enduring relationships, and maintain loyalty. 


Commitment to staying ahead of client preferences and adapting design innovations 

We recognize the significance of staying ahead of design trends in this ever-evolving industry. To ensure our ability to adapt to changing client preferences and emerging design innovations, we have implemented a range of strategies. Firstly, we conduct continuous market research to identify emerging design trends and evolving client preferences. Additionally, we actively seek collaborations and partnerships with designers, architects, and industry experts to stay informed about fresh ideas and cutting-edge designs. We also regularly update our product offerings by attending trade shows, and industry events, and visiting manufacturers to source new products and materials.  

Our team participates in design workshops and training sessions to enhance their knowledge and skills in new design techniques, materials, and technologies. Furthermore, we value client feedback and maintain open lines of communication to tailor our offerings to their specific needs. Lastly, we foster a culture of flexibility and adaptability, enabling us to respond quickly to emerging design innovations. These strategies collectively ensure that Kurikkal Ambiente stays at the forefront of design trends, consistently delivering exceptional service that exceeds our client’s expectations. 


Trending product preferences in Kerala  

In Kerala, there is a strong demand for innovative products that offer both high-quality and effective results. Our customers possess a unique trait of embracing products that deliver exceptional outcomes. At our showroom, we have observed a significant surge in the popularity of various products such as tiles, sanitary ware, closets, kitchen solutions, and bath solutions. These items are highly sought after and quickly make their way into our customers’ homes in Kerala. 


Decoding brand selection as leading bathroom fittings and sanitaryware dealers in Calicut


Kurikkal Ambiente showroom
Kurikkal Ambiente – One of the noble bathroom fittings & sanitaryware dealers in Calicut


Our goal is to be a one-stop store for tiles, kitchen, and bathroom solutions. So, when selecting brands to work with, we have a set of criteria in mind. Our first priority is quality, as we aim to provide our customers with products that are of high quality and offer long-lasting performance. Additionally, we consider the design and aesthetics offered by the brands. We look for a wide range of designs, colours, and patterns. This ensures that we can cater to diverse customer preferences and design themes. Innovation is also a key factor, as we seek brands that bring new materials, technologies, and unique design concepts to the market.


Reliability and reputation play an important role in our selection process. We prioritize brands that have a strong track record of customer satisfaction and reliability. Lastly, we emphasize sustainability and environmental responsibility. We opt for brands that demonstrate a commitment to using eco-friendly materials and responsible manufacturing processes. By considering these criteria, we aim to curate a selection of brands. These brands provide our customers with high-quality, innovative, and sustainable solutions for their tile, kitchen, and bathroom needs.

Along with Stiebel Eltron, we offer a range of brands like Grohe, Bore, Toto, American Standard, Vitra, Kohler, Duravit, Mr. Steam, Hansgrohe, Wadbros, Lunos, Eligna, Schell, Reginox, Hafele, Blanco, Villeroy & Boch, Axor, Color tile, Nexion, Kajaria Eternity, Oyster, Eclipse, AGL, Gutone and Lioli are some of them. 


Stiebel Eltron’s approach to balancing functionality, sustainability, and aesthetics  

Stiebel Eltron strikes a remarkable balance between functionality, sustainability, and aesthetics. Through innovative design, user-centricity, and a focus on efficiency, their products offer practicality without compromising on visual appeal. They prioritize sustainability by using eco-friendly materials, reducing resource consumption, and embracing responsible manufacturing practices. Stiebel Eltron’s commitment to continuous improvement and innovation ensures they deliver cutting-edge solutions that meet evolving customer needs. In summary, their holistic approach results in products that excel in functionality, sustainability, and aesthetics, paving the way for a greener future. 


Rising demand for environmentally conscious products among customers in Kerala 

Consumers in Kerala, like in many other regions, are becoming more conscious of the environmental impact of their purchasing decisions. They are increasingly seeking out products that are produced responsibly, have minimal environmental footprints, and support social and environmental causes.   

The demand for environmentally conscious products can be seen across various sectors. Businesses and entrepreneurs in Kerala are responding to this demand by offering a wide range of sustainable and eco-friendly products to cater to environmentally conscious consumers. 


Faizal Kurikkal on Kurikkal Ambiente’s dynamic partnership with Stiebel Eltron 


Faizal Kurikkal, sustainable Stiebel Eltron products, dealers in Calicut
Faizal Kurikkal, MD, Kurikkal Ambiente with Stiebel Eltron product display


As we all know the ‘superbrand’ Stiebel Eltron consistently exceeds expectations with their exceptional products. Their heat pumps and water heaters are highly sought-after, while their room heating systems and hand dryers are also in demand. The uniqueness of the company shines through its remarkable heat pump systems, which offer efficient heating.

Stiebel Eltron prioritizes energy savings and utilizes renewable energy sources. As sustainable bathroom fittings and sanitaryware dealers in Calicut, we understand the significance of Stiebel Eltron’s offerings. The brand is committed to providing customers with the best eco-friendly solutions for their construction and renovation projects. Moreover, their heat pumps operate silently and seamlessly integrate with other systems for optimal energy management. 


Evolution of sustainable building materials and the role of retailers in this

In the future, sustainable building materials are expected to evolve with advancements in material science and an increased focus on energy efficiency. Moreover, there will be an emphasis on the circular economy and the adoption of green certifications. Sustainable building materials, bathroom fittings, and sanitaryware dealers in Calicut and elsewhere can play a significant role in this endeavour. They can educate customers about the benefits and curate a diverse selection of sustainable options. Additionally, they collaborate with suppliers to support eco-friendly practices and provide expertise and guidance on sustainable building. By doing so, retailers can contribute to the growth of sustainable construction practices. This will help customers make informed choices for a more environmentally friendly future.


To get in touch with Faizal Kurikkal of Kurikkal Ambiente for high-end sanitaryware and bathroom fittings in Calicut, contact below:

  • Phone: 0495 – 4025100
  • E-mail:


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