Formica group is a top provider of branded, designed surfacing solutions for residential and commercial clients in the offshore market. Along with establishing FENIX & DecoMetal as premium brands, Formica is also popular in India as a leading manufacturer of High-Pressure Laminates. Its headquarters is in Delhi and runs a high-tech manufacturing facility in Kalol, Ahmedabad. Since the brand’s inception, it has set up a global benchmark raising the market standards to an advanced level. Formica India frequently worked with developers, architects, as well as interior designers to expand its product offering.
About the inauguration ceremony of the iconic showroom: Formica India
On 29th of March 2023, Formica, the leading manufacturer and inventor of High-Pressure Laminates (HPLs) inaugurated its premier showroom at SouthEx, Delhi. With its premium surface solutions, the company is renowned for revolutionizing the interior solutions sector. The company intends to disrupt the Indian Surface Solutions Market, with its flagship products FENIX and DecoMetal. They have specially tailored these products for Indian consumer preferences.
Mr. Ajay Khurana, MD of Formica India, and Mr. Hemant Sood, President of the Indian Institute of Interior Design, attended the inauguration ceremony.
Premium products at the Formica India flagship showroom
One of the most popular products of Formica is FENIX. Its ability to enhance the look as well as the feel of interior surfaces gives it an undeniable edge. FENIX falls on the list of core products that customers can expect at the Formica showroom. Manufactured by ARPA Industriale and exclusively distributed by Formica in India, FENIX is highly appreciated among architects and interior designers. Due to the use of sustainable materials in its production, premium-looking matt surfaces and features, it’s an obvious choice for high-end interiors.
Another product that customers can find at the newly inaugurated Formica outlet is DecoMetal. It is a line of decorative metal laminates. While Homapal in Germany manufactures DecoMetal, Formica India markets as well as distributes it. It creates a variety of High-Pressure Laminates that imbibe an urban design philosophy by combining the aesthetic appeal of metal with the flexibility and usefulness of a laminate.
Mr. Ajay Khurana, Managing Director of Formica India said –
“We are enthralled to inaugurate Formica’s first legacy showroom in India. The outlet would act as a point of interaction and experience for customers looking to purchase Formica products. Customers can choose from Formica’s premium surface solution range that comprises multiple variants of FENIX and DecoMetal, and thus enhance the look of their spaces with premium interior solutions that resemble quality and luxury.”
About the flagship outlet
MUSA, a thriving creative hub to develop new products, thoughtfully designed this 3,000 sq. ft. Outlet. It collaborates with Broadview’s material technology companies and their brands, including Arpa, DOS, FENIX, Formica, Homapal, Trespa, and Westag. The Formica showroom is expected to draw a lot of positive attention from the Architect & Interior Design community. They will rely on Formica’s commitment to quality as well as innovation to deliver top-notch customer experiences.
