At IndiaWood 2022, REHAU, the world leader in polymer-based solutions, announced a partnership with global brand Titus. The company’s expansion into hardware is part of a larger strategy to offer a complete solution to its B2B partners while also approaching the B2C market. India’s real estate market is predicted to grow significantly, especially in the luxury category, resulting in a demand for higher-quality, aesthetically modern furniture with long-lasting and reliable hardware components. Consumers in India are eager to invest in high-end furniture components and fittings, making this a good time for REHAU & Titus to enter the Indian market with innovative hardware solutions.
This collaboration will bring together two companies that believe in being close to their customers while also providing cutting-edge engineering solutions. Hinges, Drawer Systems, Connecting Fittings, as well as Damping Solutions, are among the hardware products that REHAU and Titus will deliver to customers and manufacturers in India.
Commenting on the partnership, Ms. Bhavana Bindra, MD, REHAU South Asia-
“The partnership between REHAU & Titus is going to offer premium furniture fittings and hardware solutions to the Indian market. It is a strategic partnership for REHAU where we see a tremendous market for high-quality hardware in India. So, our partnership with Titus is an excellent example of capitalizing on the opportunity. Hardware has long been an overlooked category in the furniture industry. Therefore, we hope to raise its profile in the Indian market through our collaboration. Premium hardware adds years to the life of a product while also improving the aesthetic value of a space. We’re glad to collaborate with Titus as we share the same philosophy of providing excellent, innovative products to our consumers. I’m delighted, and I’m looking forward to a synergistic relationship in which we can build on each other’s strengths.”
REHAU & Titus are always innovating to provide the solutions for a sustainable future by maintaining a focus on the growing importance of quality as well as efficiency. REHAU has a well-established network base in India, with over 1000 direct consumers and up to 2500 retailers. Moreover, with such a large client base, REHAU has exceeded expectations. So, now REHAU expects to cover every nook and cranny of the country thanks to its extensive network base.
Announcing the partnership for premium furniture fittings and hardware solutions in India, Mr. Marko Korelc, Regional Sales Director, Titus Group-
“I am happy to announce the partnership of REHAU and Titus. Having a widespread network base and vast product portfolio in India, inevitably, REHAU became our first choice to collaborate with. We are providing premium hardware solutions around the world for decades. So, now it’s time for India to witness the world-class component ranges. Hardware is a growing sector in India and through this partnership, we are looking forward to expanding our market outreach.”
