In the year 1948, REHAU, a global pioneer in polymer-based solutions, was founded in Germany. In India, the brand began operations in 1997 and is currently celebrating its silver jubilee year. Over the last 25 years, REHAU has made a considerable impact in the Indian furniture, construction, and industrial markets. REHAU has established itself as a world leader in German-quality uPVC Edge bands, solid surface, pre-laminated boards, laminates, flooring, underfloor heating and cooling systems, and 3rd rail solutions, and has a diverse product portfolio. Read on for Ms. Bhavana Bindra’s take on 25 years of REHAU in India.
REHAU’s areas of operation include a diversified product portfolio that includes:
1. Furniture Solution (FS) – Offers a wide range of Edge bands, modern surfaces, laminates, floorings as well as ceiling solutions in interiors and fully fabricated custom-made components for millwork and cabinetry, etc. in the market.
2. Industrial Solution (IS) – Includes aerospace technology to 3rd rail solutions, commercial refrigeration, smart shopping, energy efficiency solutions, thermal insulation solutions, etc.
3. Building Solutions (BS) – REHAU in India offers plumbing & drainage systems solutions for hygiene drinking water and indoor climate control technologies used in housing, commercial buildings, and infrastructure to ensure reliable and efficient supply. Apart from these, REHAU is also into radiant heating and cooling systems which helps to distribute energy uniformly and efficiently by circulating heated or chilled water through a network of pipes installed in floors, walls, or ceilings.
4. REHAU also provides wastewater management solutions for specialized projects.
The journey of REHAU
In the Indian market, REHAU has been manufacturing high-quality furniture edge bands that are non-toxic, anti-bacterial, anti-fungal, heat-resistant as well as DOP-free (Di-octyl-phthalate). The edge bands come in a variety of textures, designs, and colours, making the product tough, resilient, and versatile.
REHAU has always aimed to develop revolutionary formulations that broaden the scope of polymer materials’ applications in India. The Brand’s philosophy is to replace traditional materials with more competent polymer solutions. Moreover, it aims to develop systems that provide added value to its clients. REHAU, as a responsible brand, consistently innovates to the best of its efforts in energy efficiency, renewable energy, water management, mobility, and smart living for a sustainable future by staying focused on the growing importance of quality and efficiency.
REHAU has established three plants and multiple warehouses across the country in the last 25 years. Additionally, the company has two plants in Pune that produce edgebands, gaskets, and a variety of other industrial components. The third plant in Vadodara manufactures edge bands exclusively.
Celebrating REHAU’s 25 years journey in India, Ms. Bhavana Bindra, Managing Director, REHAU South Asia-
“At REHAU, we are extremely proud of having completed a beautiful journey of 25 years in the country. I would like to congratulate and also express my gratitude to all our employees, the trade community, the design fraternity, project owners as well as other partners who have shown support throughout these years. We have left no stone unturned in consistently delivering our core values of Trust, Innovation, and Reliability to each of our stakeholders. REHAU brought German technology to India in 1997 and with each passing year, the company has focused on pushing the frontiers of technology for the market, in order to further strengthen REHAU’s vision of a sustainable future.”
REHAU has added some huge names to its clientele base as it celebrates 25 years in the country. In 2015, REHAU built its second plant in Ranjangaon, Pune, very close to Whirlpool, to fulfill its global gasket requirement. Moreover, in the segment of underfloor heating and cooling solutions, REHAU has done campuses for Infosys. So, these are all platinum-rated green buildings. The brands like Jockey as well as Titan have their retail outlets in Mumbai equipped with REHAU Brilliant laminates; its Brilliant boards have been installed in Morgan Stanley’s Mumbai office. Also, REHAU provides a range of matching edgebands to all the laminates manufacturers in India like Merino, Greenlam, etc.
Edgebands have come a long way in the Indian furniture components market. Today, it is seen as an important ingredient in an