In an exclusive interview with Bhavana Bindra, Managing Director, REHAU SOA, we gain valuable insights into REHAU’s growth trajectory and strategic initiatives in various product categories. With a strong foothold in the market as a leader in edgebands, REHAU continues to forge ahead with its wide range of offerings including kitchen solutions, furniture solutions, plumbing systems, and more. Continue reading as we delve into Bhavana Bindra’s perspectives on REHAU’s road ahead and its commitment to delivering high-quality, innovative, and sustainable solutions for the Indian building materials market.
The future of REHAU in the edgeband market
The furniture market development in India and the increasing demand for edgeband is extremely promising for REHAU. With Raukantex range, we have established a benchmark that reflects our renowned German quality. As a market leader in this product category, we commit to strengthening our position by continuously innovating and delivering high-quality edgebands. We see a growing demand for REHAU edgebands as consumers seek a solution to protect and aesthetically enhance their furniture. Moreover, we have continuously put in efforts to introduce new materials, designs, colours, and functionalities to meet the evolving needs of our customers.
REHAU’s vision for the kitchen segment: A focus on comprehensive solutions and innovation
We believe that a well-designed kitchen is the heart of every home. Our objective is to offer comprehensive solutions that combine functionality, durability, and aesthetic appeal.
The kitchen segment holds great potential for us, and we are excited about the market opportunity. We are expanding our network in the kitchen market while parallelly introducing new product ranges suited to exquisite tastes.
Our goal is to establish REHAU as the go-to brand for customers seeking top-quality, stylish, convenient and reliable kitchen solutions. With our focus and commitment, REHAU Kitchen will make significant strides and set new benchmarks in the industry.
REHAU-TITUS association
Our association with TITUS is a strategic move that will shape the Indian building materials market. TITUS is a global brand known for its high-quality hardware products. Our collaboration allows us to offer world-class products, well-suited to Indian retail customers and furniture manufacturers, from a wide range of portfolios. By combining our expertise and strengths, we aim to provide comprehensive solutions that cater to the evolving needs of the market. Together with TITUS, we are confident in delivering unmatched value and establishing a strong presence in the hardware segment.
REHAU’s holistic approach to dominating the plumbing solutions market
Plumbing solutions play a vital role in creating well-designed and functional spaces. At REHAU, our approach to the plumbing market is centred around our unwavering commitment to innovation, sustainability, and efficiency. We offer a wide range of plumbing solutions that cater to the unique needs of our customers. Our comprehensive portfolio includes top-quality e-pipes, fittings, and drainage systems. Our focus is on providing reliable, high-performance products that ensure water efficiency and durability. Developed with our cutting-edge technologies, PE-XA and RAUTITAN take that extra leap forward towards superior built quality and service. We work closely with industry partners, architects, and builders to offer tailored solutions that meet the specific requirements of each project.
Revolutionizing comfort with radiant heating/ cooling systems
Radiant heating/cooling solutions provide comfortable indoor environments by utilizing radiant panels embedded in floors, walls, or ceilings to effectively heat or cool spaces. Our solutions in this segment offer great flexibility and can be installed during construction or even post-construction. With significant energy savings compared to traditional solutions, REHAU Radiant Systems have made significant contributions to India’s infrastructure. This solution significantly enhances the comfort levels within the building while saving energy. We are actively exploring opportunities in this field and are committed to offering cutting-edge radiant heating/cooling solutions for sustainable and eco-friendly living environments.
Navigating the B2B and B2C segments in the building materials industry
The B2B and B2C segments are both essential for REHAU’s growth and success. The wide variety of product lines we offer are designed keeping in mind the end-users. According to the product, the sales channel differs. For e.g., edgebands have been primarily sold in the B2B model due to the need for machines for applying edgeband. Being in the Edgeband segment for 25 years, we have established ourselves as a trusted partner for manufacturers of all scales and sizes. With maturing product markets, the demand directly from consumers or end-user is rising. Customers are becoming more and more aware and actively involved in the purchase decisions. We are working to provide end consumers with direct access to our innovative and stylish solutions through our efforts on the retail channel.
Transforming the Indian building materials market with innovative solutions by REHAU
At REHAU, we offer solutions that go beyond expectations. Whether it’s REHAU furniture solutions, kitchen solutions, plumbing systems, or radiant heating/cooling technology, our focus is on delivering products that combine quality, functionality, and aesthetic appeal. We understand the importance of creating spaces that inspire and endure. With REHAU, customers can expect innovation, reliability, and a commitment to sustainability. We dedicate ourselves to transforming living spaces and contributing to a better, more comfortable future for all.
Offering diverse solutions and tailored support to professionals in the building materials market
At REHAU, we take pride in offering a diverse range of solutions that cater to the unique needs of architects and professionals in the building industry. REHAU’s comprehensive portfolio encompasses plumbing solutions, furniture fittings, laminates, edge bands, and radiant cooling and heating systems. Naturally, these products face a variety of customers with different buying roles. To ensure catering to the right person with the right information and support at the right time, we have dedicated product teams. These teams collaborate with different channels, each specializing in specific product categories. Moreover, they provide tailored support for the customers in the market – be they architects, builders, manufacturers or even end-users.
We recognize the importance of early engagement with decision-makers and influencers, for e.g., chief architects for projects, to support them in their design ideas with our solutions. This collaboration continues throughout the execution phase, working closely with the project or product execution team.
